The great specialty of San Ginés is churros soaked in cheddar cheese.
Peace of mind, peace of mind ... That was the great specialty of their branch in Shanghai.
Daniel Real, a lifelong churrero master in San Ginés, in Sol, went there in 2012 to promote the
opening of the Chinese franchise
and, after two months thinking about it, it turned out that the conquest of the clientele was to change the chocolate for the cheese, that heresy.
In Sol, for the rest, things continue as they have been for 127 years.
Daniel Real
can account for the last 14, since he moved from Santander to Madrid and in search of a livelihood he was offered a position in the office -
"let's go, washing dishes"
- in San Ginés. He had worked in hospitality since he was 16 years old, he studied cooking, he was tempted to be a pastry chef -his first job-, but the confirmation came to him in Madrid. «I liked the world of churro [like the world of cinema, football, journalism, why not]. I paid attention to the companions a lot and
two months after entering they began to train me
as a churrero. I wouldn't mind retiring here. I don't wake up thinking: 'How lazy'. I like the family atmosphere, with people who have been there for 25 years ».
In San Ginés there are 65 people, "a dozen" in charge of the boiler, churros masters like Daniel who on Christmas, family and cold days -both less this year-, come to bill
"between 80 and 100 thousand churros a day"
. In pre-pandemic times, the number tripled. And that explains why the original San Ginés today are four places in just 50 meters; explains that they also opened in
La Prospe
, the first beyond kilometer zero, or that they have just expanded, for the first time, outside the capital, to
Marbella
, this summer. And things are going well. There they don't get to the point of cheddar, but the churros are of the knitting type: "A very thin baton, crunchier, fluffier, a kind of crystal bread."
So far, the cosmopolitan notes for the traditional customer, the one who asks for churros and never
cheers
- due to the influence of the national tourist, they have already risen to
40% of the total
- and who is obliged to visit his Mecca annually.
The taste is known.
But maybe not so much why.
Daniel Real, in the kitchen of San Ginés.ALBERTO DI LOLLI
Master class
with Daniel Real: «The churro dough is very simple, made with water, flour and salt. It seems simple, but there is
some secret
. In the flour we do a special drying, so that it does not absorb a lot of oil. Thus, when frying the churro, it remains
crunchy, neither rubbery nor raw
inside, nor greasy. And the oil temperature should be 195-200 degrees. In the case of batons, the thermometer rises to 235 degrees and, although the root is identical, "the flour is a little finer and has a part of bicarbonate to suffice."
The miracle is completed with
chocolate
;
if not, the churro is lame.
There is also art and science there: «It is
thick to impregnate well
, but without soaking, so that the churro remains crunchy in the mouth and does not load the stomach.
We serve it at 80 degrees, and it fixes your body ».
Daniel makes himself believe, all honesty.
He doesn't hide that he prefers salty to sweet, that he hardly indulges in churros once a year, at Christmas ... "People walk by the door and say:
'It smells good.'
Yes, it smells good, but if you spend the day surrounded by chocolate ... ».
From that kitchen he saw two million people pass by in 2019, including many famous people in civilian clothes. It is not pose the collection of photos of celebrities that overflows the walls. "Things happen every day." Daniel only breaks confidentiality with a recent trio: former US President
Jimmy Carter
; Facebook founder
Mark Zuckerberg
and Brunei Princess
Pengiran Anak Sarah
. «They tell you that he is coming and then they appear in a tracksuit. It seems very good to me, they come as anyone ».
Sometimes that anyone, a real case,
asks
his wife to
marry
him
in San Ginés.
Crazy scene, perhaps, but the place always had an air
of Bohemian Lights
, where you can end up at the wrong time if the night goes on forever.
It will not be possible this December 31st.
They still have "the shock of the Covid: a site that was
open 24 hours
, had to close for two months."
Now, the blinds are drawn down at midnight, but with the intention of joining the days again soon.
In San Ginés, there is no greater value than
tradition
.
And that is why it is difficult for Daniel to understand why if the Chinese, when they come to Madrid in August, have chocolate, there they had to be given melted cheese.
It couldn't last.
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