In Norway, an advertisement featuring the 'sexual minority' Santa Claus appeared and drew attention.
On the 23rd local time, the British BBC reported on the advertisement of 'Posten', a Norwegian state-owned postal service company, which caused both topic and controversy.
The advertisement, which was released last month, drew a love story with a middle-aged man and Santa Claus as the main characters, and garnered about 2 million views.
In particular, in the final scene where Santa Claus and a man kiss, the phrase "to commemorate the 50th anniversary of the abolition of the ban on homosexuality in Norway next year" appeared, adding more meaning.
The advertisement was as follows.
The main character, Harry, catches Santa giving a gift one day and never forgets it.
While waiting for Christmas every year and missing Santa, they met only once a year, every Christmas day, and the two became friends.
But Santa didn't have much time to spend with Harry, as he did a lot of delivering gifts every Christmas.
Harry's longing for Santa grew deeper and deeper, and tears flowed. Finally, just before Christmas, he writes "All I want for Christmas is you" and sends a letter to the North Pole.
And finally, on Christmas Eve night, Harry met Santa.
Santa asked the Norwegian Post to help deliver Christmas presents, and said, "They will deliver presents for me and spend time with you." binds.
The BBC reported that the advertisement received favorable reviews in Northern Europe, including Norway, as "a story worthy of a heartwarming Christmas", but in England and other countries, "Santa was sexually objectified and set up as if it were an affair."
In fact, according to the results of a British survey published by YouGov, an opinion polling company, when asked if they could tolerate Santa, a sexual minority, 41% of the respondents answered 'I can't'.
However, an official in charge of marketing for the advertisement said, "Of course, I made this advertisement knowing that there will be negative reactions." "Everyone has the right to love anyone they want. The Norwegian Post has been connecting people for 375 years, “I will continue to connect people regardless of their identity,” he said.
This is a 'news pick'.
(Photo='Posten' YouTube)