Victor Chabert, edited by Ugo Pascolo 10:38 p.m., December 03, 2021, modified at 10:41 p.m., December 03, 2021
Eric Zemmour unveiled this Friday evening his campaign poster accompanied by his slogan: "Impossible is not French".
An announcement that comes a few days after the officialization of his candidacy, and before a crucial meeting.
A few days after officially running for the presidential election via a Youtube video that sparked a controversy, and two days before a crucial meeting, Eric Zemmour presented his campaign poster.
Impossible is not French !
Join me on: https://t.co/4AGOutE5hGpic.twitter.com/aUfJCE6nlZ
- Eric Zemmour (@ZemmourEric) December 3, 2021
A poster to position yourself as president
This poster features a Napoleonic phrase, "impossible is not French".
No wonder when you know that the ex-polemicist loves references to the emperor.
A way for him to place his campaign in the continuity of the history of France which he particularly likes.
As for the photo of the candidate, the strategy is classic: positioned frontally, he looks the French in the eye, which was not the case in his video.
He is presidentialized to the maximum.
Last detail, an olive branch has slipped between "Eric Zemmour" and "2022" at the bottom of the poster.
A nod to the candidate's origins, since in Berber zemmour means ... olive tree.