It is expected to create 905,000 job opportunities within 18 years
"Facebook": 122.6 billion dirhams, the contribution of "Expo 2020" to the economy of Dubai and the UAE
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"The UAE has become the first country in the Middle East, Africa and South Asia region to host the (Expo) exhibition, the largest global gathering since the outbreak of the (Corona) virus pandemic," said Diria Matras, Vice President of the Middle East - Africa and Turkey at Facebook. He pointed out that "in conjunction with its launch, (Expo 2020 Dubai) succeeded in establishing strong links with local culture and heritage, in addition to embodying the features of the strength of global cooperation, for a more sustainable future."
Matras added, to "Emirates Today", that "from an economic point of view, (Expo) is expected to make a strong contribution to the non-oil economy, in the Emirate of Dubai and the UAE in general, estimated at 122.6 billion dirhams, and estimated job opportunities that it will provide between the two years. 2013 and 2031, (18 years) with about 905,200 job opportunities, according to an independent report published by the global consulting company (EY), and during the six-month period in which the (Expo) is held, it is expected to add the equivalent of 1.5% to the gross domestic product. of the Emirates.”
She stated that "(Expo 2020 Dubai) provides global spaces for companies, to showcase, not only their products, but all their capabilities that make them distinct from others.
But in order for companies to succeed and take full advantage of this defining moment, they need to meet the criteria for success.”
Fourth Industrial Revolution
She added: “While the first, second, and third industrial revolutions dramatically changed human capabilities, the fourth wave is completely unique, being largely driven by four specific technological developments: high-speed mobile internet, artificial intelligence and automation, and the use of analytics Big data and cloud computing technologies. We are also witnessing several breakthroughs in different fields at the same time, from genetic sequencing to nanotechnology, and from renewable energies to quantum computing.”
It is the combination of these technologies and their interaction, across the physical, digital and biological domains, that blurs the lines between them, and makes the Fourth Industrial Revolution fundamentally different from previous waves, for example, artificial intelligence surrounds us from everywhere, from self-driving cars And drones even robotic voice assistants, facial recognition technology or digital healthcare sensors, with smartphones and connected devices, and more.”
COVID-19 pandemic
She explained that "the (Covid-19) pandemic has accelerated the emergence of all these life features more clearly.
Expo 2020 Dubai is the gateway to the era of the Fourth Industrial Revolution, which promises to provide more automation of services and intellectual activities.
In (Expo), we will witness, in the first place, the direct interactions of technologies and digital transformations in the areas of practical application.”
She indicated that “with the high level of expectations regarding efficiency and productivity thanks to the technologies of the Fourth Industrial Revolution, in addition to the continuation of successive and accelerated developments, no company or business can have the ability to compete if it continues to follow the usual business approach.
This applies to governments as well, and perhaps more than that, given the critical element of public and employee trust in the public sector.
Nowadays, public attitudes towards brands are changing dramatically, so what it takes for a business to succeed has also fundamentally changed.”
"In order to achieve sustainable success, businesses will have to meet certain criteria, which must be purposeful, have a clear mission, and will need to assume their responsibilities and make social contributions," Matras said.
She explained that "in previous (Expo) exhibitions, which were held around the world, a great deal of technologies were highlighted, but in this version of the exhibition, the matter is different.
Driven by the challenges posed by the pandemic, sustainability and innovation have taken center stage, key themes at Expo, and therefore it is a great opportunity for brands to show what these elements mean to them.”
Sustainability Zone
"Today we are already seeing a lot of talk about this," she added.
For example, the (Sustainability Zone) highlights the various efforts that are being made to preserve and coexist with our environment in harmony.
On the other hand, Mobility Zone bridges the gap between the real and virtual worlds that showcase the latest developments in mobility, such as autonomous vehicles and space travel.
At the Emirates pavilion, visitors can embark on a sensory journey to the year 2071.”
"From augmented reality to virtual reality to video products, businesses today have a wide range of powerful tools to make themselves different and impactful," she said.
The largest “hybrid” event after the “pandemic”
Vice President of the Middle East - Africa and Turkey at Facebook, Diria Matras, said that “Expo 2020 Dubai is one of the largest hybrid events after the pandemic, as it combines real and virtual experiences, providing brands and companies an ideal platform to see the latest innovations.” and solutions that address global challenges in the era of the (Covid-19) pandemic.
It is a unique platform to take advantage of these innovations and collaborate to expand into new markets and develop long-term business relationships under the umbrella of innovation, sustainable development and growth.”
She stated that "the event is an unmissable opportunity and something that every company should take advantage of, and it is a place that seeks to connect minds and ideas, and forge a better future together."
• Derya Matras: "The exhibition created strong links with local culture and heritage, and embodies the strength of global cooperation, for a more sustainable future."
• "At (Expo) we are already witnessing the direct interactions of technologies and digital transformations in the areas of practical application."
Expo 2020 Dubai offers global spaces for companies to showcase their products and capabilities that make them distinct from others.
• 4 technologies that make the Fourth Industrial Revolution unique.