Thus, 39% of the respondents answered that a 70-90% discount is of the greatest interest to them.

According to the survey, 71% of respondents said they are ready to spend up to 5 thousand rubles during Black Friday in 2021.

In addition, 66% of those surveyed said they would buy products online: in online stores, on marketplaces and using discount aggregators.

84% of survey participants answered that they plan to receive information about discounts online: on the websites of online stores, in social networks, the media, on the official sites of Black Friday.

At the same time, 44% of respondents said that they are most interested in a discount on electronics, gadgets and household appliances.

“The Black Friday trend of 2021 is the growing requests of buyers for the size of the discount.

If last year the respondents were looking for a discount of 50 to 70% en masse, today users already need a discount of 70 to 90%.

Here it is important for buyers to understand that for many product categories, for example, gadgets, such discounts are impossible in principle.

And for high-margin goods, for example, clothes, it makes sense to carefully analyze the price and discount before buying, "said Sergey Kuleshov, an e-commerce expert of the Bitrix24 online service, in an interview with RT.

He also noted that buyers have changed their focus and are more likely to prefer Russian online sellers.

According to his expert, this is due to the growth in the level of local online sellers over the past two to three years.