How many fake "magic medicines" are there after the herbal tea for Pengci's epidemic prevention?
Drinking herbal tea can "prevent the new crown at home"?
Xiangxue Pharmaceutical Co., Ltd. once played such a banner.
But recently, the company confessed itself: it was unable to provide materials to prove that the "Yuekang No. 1" bottled herbal tea produced by its subsidiary "Xiangxue Pharmaceutical" has the effect of preventing the epidemic at home.
Xiangxue Pharmaceutical made this statement because the company received the "Administrative Penalty Decision" issued by the Market Supervision Administration of Huangpu District, Guangzhou City.
The market supervision department determined that the "Yuekang No. 1" bottled herbal tea violated the Advertising Law and ordered the company to stop advertising and fined 300,000 yuan.
"Prevention of the epidemic at home", "Recommended by the Guangzhou Municipal Health Commission", "Guangzhou Epidemic Prevention and Control Experts Team"... an ordinary herbal tea product, just put a epidemic prevention label on itself, as if packaging itself into an epidemic prevention "god" medicine".
Now, relevant departments have imposed penalties on them in accordance with the law, and the companies involved have to confess, which can be said to be on their own.
There are actually quite a few similar "touching porcelain" marketing phenomena.
Take this new crown pneumonia epidemic as an example, it is not the first time that the "magic medicine" used as a gimmick to prevent the epidemic has appeared.
For example, there were previously advertised "special medicines" for the treatment of new coronary pneumonia, claiming that only 5,800 yuan, every day, insisted on taking three courses of treatment will restore health; some cold medicines and health products pretend to be anti-coronavirus "special medicines" ; Some exaggerate the curative effect and just rely on epidemic prevention.
Regardless of the specific "touching porcelain" posture, some of these "magic drugs" that suddenly pop up against epidemic prevention hotspots are gimmicks that fool people.
It is not difficult to see through the identities of these "magic drugs".
Previous analysis stated that concocting a "magic medicine" usually only requires three steps: first, to create a concept, to package certain non-obviously harmful health care products into "a cure for all diseases", or to emphasize that it is aimed at a certain disease. The second is to spend money on advertising in various major media in turn; the third is to rely on low-price strategies and marketing techniques to promote sales.
The more over-marketed products that boast "sweet" effects, the more we should be more vigilant.
The "magic medicine" one after another, on the one hand shows that the public's vigilance needs to be improved, on the other hand, it also reminds the regulatory authorities to further reduce the space for the "magic medicine" to touch porcelain.
Like the Advertising Law, it has long been clearly stipulated that pharmaceutical advertisements must not contain assertions or guarantees of efficacy and safety; they must not state the cure rate or effectiveness.
This time, "Yuekang No. 1" is just a herbal tea product, and it is openly playing such a routine.
The decisive action of the local market supervision department is a positive demonstration.
In addition, it should be pointed out that such "lie" is often easier to expose when some food and health products touch porcelain to prevent epidemics. However, there are still many businesses that target relatively remote diseases and specialize in "hunting" a small number of patient groups. This also requires supervisory authorities to strengthen joint law enforcement.
In addition, regarding the efficacy of products, whether it is regulatory agencies, associations, or institutions, they should carefully endorse to prevent them from being used by some companies and misleading the public.
Zhu Changjun Source: China Youth Daily