Ever since she retired as a player for HV's women's team, Asserholt has been loyal to the club as a developer of the club's girls' initiative and physiotherapist for the women's and junior team.

Now she is taking the step up to become sports director for the SDHL team.

- It is of course an honor and an honorable assignment.

HV71 has for several years been one of the leading clubs on the women's side and I look forward to continuing to develop it.

It is also gratifying that we see more young girls starting to play hockey and that HV71 gets players in the national team from the region, says Jenni Asserholt.

- Jenni is the right person to lead the SDHL team.

There are few people with Jenni's experience of elite level hockey.

She has a drive to develop our SDHL team which is very valuable to us, says Johan Lindbom, club director in HV71