A series of meetings was held with representatives of local and international media organizations

Latifa bint Mohammed: The media is a key partner in defining the future of culture

  • Latifa bint Mohammed during her meeting with representatives of media institutions.

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Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority (Dubai Culture) and member of the Dubai Council, stressed the importance of the great role played by the media in promoting a culture of dialogue and spreading awareness of the value of the cultural sector and its important impact on society, especially that the UAE It enjoys a rich and ancient cultural heritage, which adds to its value the great diversity of its society, at a time when the Dubai government places the promotion of intellectuals at the forefront of its priorities, in appreciation of the role of culture as a major driver of the progress, civilization and advancement of societies.

At the conclusion of a series of meetings that Her Highness was keen to hold with a group of leaders and representatives of media institutions operating in the country, on the sidelines of the Expo 2020 Dubai, Her Highness added that the media has a key role as a vital partner in defining the future of the culture sector.

During the meetings, they discussed the future of the cultural and creative sector in Dubai, the efforts made to raise it to new levels of excellence, and ways to enhance cooperation with the various media as a partner in enhancing societal awareness of the sector's developments and the importance of the contributions of intellectuals and creators within the emirate's comprehensive development process.

The meetings, which took place at the headquarters of the UAE pavilion at the "Expo", included media figures and leaders of a group of the most important local and international media institutions. The culture sector is driving economic growth in Dubai, while the annual revenues of the global arts and culture sector reach about $2.5 billion, with a total of about 30 million jobs.

The discussion dealt with the various initiatives and efforts made towards developing the necessary infrastructure to support the cultural sector in line with the vision of the United Arab Emirates and its leadership in encouraging the continuous development paths of the sector and creating a model environment that ensures that creators continue their giving and provide more distinguished works in various fields of culture and arts. .

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum said: We are aware of the important role of the media in documenting and highlighting the developments of the vibrant and young cultural and creative scene that we at Dubai Culture are working to support and support, and there is no doubt that such constructive discussions contribute to shedding light on inspiring initiatives and success stories. Within the cultural sector, it bears special importance to the authority, as it provides the opportunity to communicate with media professionals, who are an integral part of the flourishing cultural and creative scene in Dubai.

Her Highness added: "The media has a key role as a vital partner in defining the future of the culture sector. Therefore, we look forward to strengthening bridges of cooperation between the various media, Dubai Culture, artistic and cultural institutions and all parties of the creative system in Dubai. With the rapid development of the press at the global level, it is important To keep our media abreast of the latest press and news technologies, to convey success stories in this sector in a creative manner from Dubai to the world, and we are pleased to provide all possible aspects of support to enable local, as well as international, media to achieve this goal in the fullest way.”

During the meetings, the media were invited to take advantage of the information that Dubai Culture publishes on an ongoing basis on the developments of the sector through the authority’s pages on various social media platforms, based on the authority’s role as a basic and reliable reference for information on the developments of the cultural sector in Dubai, in addition to the call for the media to allocate More attention is given to the culture sector and its events, events and developments, similar to other vital sectors, to ensure that society follows up on the development witnessed by the cultural scene in Dubai and the UAE in general.

It is worth noting that the meetings of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, with the media, are an extension of the various meetings and councils that Her Highness was keen to hold with those concerned with the cultural and creative sector in Dubai and throughout the UAE, whether at the level of individuals or institutions, with the aim of establishing a vital and fruitful dialogue to achieve development sustainable cultural and creative work.

• "Dubai government places encouraging intellectuals at the forefront of its priorities, in appreciation of the role of culture as a major impetus for the progress, civilization and advancement of societies."

• “The UAE possesses an ancient and rich cultural heritage, whose value is enhanced by the great diversity of its society.”

cultural seasons

The meetings held by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, with leaders and representatives of media organizations operating in the country, discussed the importance of media participation in covering the events and activities of cultural seasons to highlight their content and convey them in an adequate way to the public, while continuing to focus on informing the recipient of what the sector is witnessing Cultural development on various levels, while Dubai Culture confirmed its continued work to provide full support to the media and facilitate their access to various sources of information and many inspiring stories.