According to him, in order for the Russian "soft power" to be effective, first of all it is necessary to "respect oneself."
“You don’t have to go out of your way to prove that we are good.
Don't do this.
This is the most important thing.
Treat yourself with respect, your history, your culture and people will be drawn to you, ”he said.
In May, Dmitry Peskov, the spokesman for the Russian leader, said that Russia still has to work on "soft power", but the real one is fine.