Google, an American IT giant, announced the latest smartphone equipped with the semiconductor that it developed for the first time in order to expand the performance of AI = artificial intelligence.
Google held an event online on the 19th and announced the latest smartphone, "Pixel 6".
For the first time, this product is equipped with a semiconductor that Google has developed in-house over four years.
Until now, Google has installed commercially available semiconductors in smartphones, but there is a limit to expanding the performance of AI = artificial intelligence, so it means that it has started development in-house.
In addition to leaving a clearer image when shooting a moving subject with a camera using our own semiconductor, we will also introduce a function called "magic eraser" that can erase unnecessary people and objects from the shot image.
It also means that advanced machine learning processing allows you to instantly translate the content of messages and videos even if you are not connected to the Internet.
It will go on sale in Japan from the 28th of this month, and the price has remained unchanged at 74,800 yen, the same price as the previous model.
Since the performance of semiconductors is directly linked to the quality of products and services, each company attaches great importance to it, and Apple is leading the way in installing its own semiconductors, and is also developing high silicon under Huawei in China. increase.
Google's share of smartphone shipments is less than 1%
According to IDC, an American research company, the share of smartphone shipments by manufacturer from April to June 2021 is ▽ Samsung Electronics of South Korea with 18.9%, ▽ Xiao Mi of China with 16.9%, ▽ Apple Is 14.2%, and ▽ Google is only 0.2% in 18th place.
This trend is the same for the annual share of shipments, with Google's share of 0.3% in 2020 data, ranking 17th.
Despite the improved performance, the new product is priced at $ 599, which is $ 100 cheaper than before in the United States, and remains the same in Japan as the previous model.
Google has a strategy of lowering prices while trying to differentiate itself from other companies with its own semiconductors, and the future focus is on whether it can increase its market share.