Among heads of state and government, Google, Facebook and TikTok were also invited to Malmö on Wednesday to talk about how online anti-Semitism should be countered.

Once in place, they were met by harsh demands from world leaders that they had not done enough.

- Anti-Semitism is a threat and a poison to our democracies, our values ​​and the open society.

Here, online platforms must take a much greater responsibility.

Every company, especially the big tech giants, must fight hatred, said EU Commission President Ursula von der Leyen, who participated via a link from Brussels.

Requires greater responsibility

According to Jonathan Greenblatt, CEO of the Anti Defamation League, ADL, which works against "slander against the Jewish people", there is no doubt that social media companies make money on anti-Semitism, racism and hatred.

Not least Facebook with its approximately 2.9 billion users worldwide.

"It has been exploited by extremists and its algorithms have intensified anti-Semitism for far too long," said Jonathan Greenblatt.

Israel's representative on the ground, Nachman Shai, criticized the passivity of social media companies in the face of anti-Semitism on their platforms and demanded greater responsibility.

- They can not be so-called neutral or objective.

They are part of the scene.

Promises investment

Even before the forum, the European head of Google-owned Youtube, Pedro Pina, said that they had come "to make important commitments".

In front of the participants in the forum, he promised to invest over 5 million euros to, among other things, support organizations that map anti-Semitism and facilitate advertising opportunities to spread information about the Holocaust.

- We do not tolerate hate crimes.

We fight this battle every day, around the clock.

We believe we are making great progress, said Pedro Pina.

Facebook also promised more collaborations with organizations to draw attention to anti-Semitism.

According to Sheryl Sandberg, Facebook's chief operating officer since 2008, there is ongoing work to improve the company's AI that will eliminate hatred and misinformation. 

- We remove 15 times more hate speech today than just five years ago, but we are not satisfied but it will continue to improve, she said.