The Lego Group, a Danish manufacturer known for block toys, has conducted a large-scale survey in seven countries around the world and found that its products are regarded as "boys' toys" in many countries. As I understand, I will work on developing products that can be accepted regardless of gender.
The LEGO Group has conducted a survey on the relationship between toys and gender in seven countries, including Japan and the United States, and received responses from more than 6,800 parents and children in each country.
As a result,
▽ 71% of
boys said they were
worried about
playing with toys for girls ▽ 42% of girls were
worried about
playing with toys for boys.
I did.
On the other hand, regarding the block toys of the company,
76% of
parents
answered ▽ "Recommend to son", while
only 24% answered ▽ "Recommend to daughter
" "Men". It turned out that it was perceived as "for".
Regarding this, the LEGO Group said, "There remains a stereotype that it is suitable only for a specific gender," and announced that it will work on developing products that can be accepted regardless of gender.
In the toy industry, the American manufacturer Mattel, which handles Barbie dolls, is also trying to overcome gender barriers, such as developing products that can change the hairstyle and clothes of dolls regardless of gender.