Rectify the chaos in the rice circle, crack down on the network navy, govern the abuse of algorithms, and shut down illegal accounts
How to create a clear and bright cyberspace
Before, there were fans "powering for love", and later, merchants and program groups contributed to the flames. After the related talent show "pouring milk" incident aroused the attention of the whole society, "Youth Have You 3" was stopped and changed from "pause of recording" to "Terminate Recording".
In 2021, the "Qing Lang" series of special actions will rectify the chaos of online entertainment and hotspot rankings as the focus of governance.
A few days ago, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Strengthening the Construction of Network Civilization", emphasizing the comprehensive promotion of civilized Internet operation, civilized use of the Internet, civilized Internet, and civilized Internet development, highlighting the importance of the construction of Internet civilization.
How to strengthen the construction of cyber civilization and create a clean and vigorous cyberspace?
This newspaper has a dialogue with Sun Jiashan, an associate researcher of the Chinese Academy of Art.
Network civilization is a civilization that exists in virtual space and is an important manifestation of the development and progress of human society
Reporter: How to understand "network civilization"?
Why did the "Internet civilization construction" be proposed?
Sun Jiashan: Civilization is based on space. It can be based on physical space or virtual space.
The civilizations we defined in the past were all civilizations based on the meaning of geographic space and physical space.
With the vigorous development of Internet technology at the end of the last century, virtual space emerged and became more independent, and the connotation and extension of civilization have undergone major changes of the times.
The proposal to strengthen the construction of network civilization is to meet the development needs of the new situation and new tasks.
In the second decade of this century, from traditional desktop computers and broadband Internet access to today’s 4G and 5G, as infrastructure, my country’s Internet has been built nationwide.
On top of the material infrastructure, the network civilization based on virtual space is also ready to emerge.
On the other hand, as socialism with Chinese characteristics has entered a new era, the main social contradictions in our country have also undergone corresponding changes.
Today, the number of netizens in my country has exceeded 1 billion, and the Internet penetration rate has reached 71.6%. The Internet has become the common spiritual home of hundreds of millions of people.
The people's yearning for a better life must be satisfied both in physical space and in virtual space.
At the opening ceremony of the Second World Internet Conference held on December 16, 2015, General Secretary Xi Jinping pointed out that "the construction of network ethics and network civilization must be strengthened."
In 2016, General Secretary Xi Jinping presided over a forum on cyber security and informatization, and emphasized that “cyberspace is the common spiritual home of hundreds of millions of people. Cyberspace has a clear sky and good ecology, which is in line with the interests of the people. Cyberspace is smoggy and ecologically deteriorating. , Is not in the interests of the people."
The "14th Five-Year Plan" outline clearly puts forward "strengthening the construction of network civilization and developing a positive and healthy network culture".
The publication of a series of important expositions and documents has pointed out the direction and provided follow for the strengthening of the construction of network civilization today.
Reporter: The just-concluded 2021 World Internet Conference Wuzhen Summit put forward the theme of "Joining Hands to Build a Community of Shared Future in Cyberspace".
To realize this theme, how should an international network civilization mutual learning platform be built?
Sun Jiashan: In the course of the development of the Internet in the world, under the framework of the traditional Internet, especially before the advent of the mobile Internet era, my country’s Internet development often refers to Western experience.
With the continuous deepening of a new round of information technology revolution characterized by mobile Internet, my country has achieved curve overtaking in many fields, 5G, Internet of Things and other technologies are in a leading position, and a number of world-class Internet companies have emerged.
We also have the largest group of netizens in the world, and the benefits of the Internet are even more fruitful.
Nowadays, the penetration rate of smart phones in my country is quite high, not only in first- and second-tier cities, but also in the vast central and western rural areas.
It can be said that when it comes to the mobile Internet stage, China's experience gradually walks in the forefront of the world.
In many areas of the mobile Internet, we have abandoned the previous practice of copying and copying, and started to explore and innovate independently. Some areas are already leading by our country, such as 5G, Internet of Things and other technologies.
Emphasizing China's experience is to emphasize subjectivity and originality. This is the Chinese plan of network civilization, and this plan can obviously be used for reference and reference by other countries.
We must strive to build an "international network civilization mutual learning platform", which also reflects our institutional self-confidence.
In his congratulatory letter to the Wuzhen Summit of the World Internet Conference in 2021, General Secretary Xi Jinping pointed out that at present, the world’s century-old changes and the century’s epidemic are intertwined, and the international community urgently needs to join hands to comply with the development trend of informatization, digitization, networking, and intelligence. , Seize opportunities and respond to challenges.
As General Secretary Xi Jinping said, China is willing to work with other countries in the world to jointly shoulder the historical responsibility for the advancement of mankind, stimulate the vitality of the digital economy, enhance the effectiveness of digital government, optimize the digital social environment, build a digital cooperation pattern, and build a digital security barrier. , Let digital civilization benefit people of all countries and promote the building of a community with a shared future for mankind.
The ecological governance of cyberspace cannot be accomplished in one go. It is necessary to fully mobilize all aspects to create a sustainable and benign governance ecology
Reporter: In recent years, there have been many hot incidents in the Internet field, and online discourse violence among youth fan groups has also emerged one after another.
How to treat the problems arising in the construction of network civilization?
Sun Jiashan: It should be noted that some of the current issues related to cyber civilization are problems encountered during the development of cyber civilization. You cannot limit your attention to superficial phenomena and specific events.
Strengthening the construction of network civilization is not only a long-term strategic plan, but also a series of practical problems.
The transition from traditional Internet to mobile Internet is accompanied by a new round of urbanization.
Therefore, issues related to Internet civilization are no longer new issues. They have appeared many years ago, such as Internet violence, and some post bars and forums formed by low-level interests, including some ills in the "fan circle" culture. As well as malicious hype, spreading rumors, pornographic violence, online fraud, illegal online fundraising, etc.
In this regard, relevant departments should improve relevant laws and regulations as soon as possible, provide specific basis and regulations for punishment of possible fraud in fan support, and provide victims, especially minor fans, with clear and clear rights protection, reporting paths and Necessary legal protection and legal aid.
At the same time, efforts should be made to fully mobilize fans' enthusiasm to actively participate in the public image operation activities of artists as cultural and entertainment products, encourage fan groups and artists to actively disclose their aid accounts, clarify the flow of funds and specific usage, actively pay taxes, and actively accept industrial and commercial supervision. , By giving industry honors and rewards, fully affirmed from the perspective of mainstream society and mainstream culture, and then form a good positive demonstration and leading role.
It can be said that through multi-party cooperation and coordinated efforts, the network environment has been significantly improved and the network market order has become more standardized.
However, it should be noted that the task of "cleaning the net" is still arduous. With the development of informatization and intelligence, and the application of new technologies such as user portraits and algorithm recommendations, the ecological governance of cyberspace is facing more challenges.
To promote the construction of network civilization, we must continue to work hard for a long time.
Reporter: Regarding the governance of cyberspace and information content, what aspects should we pay attention to?
Sun Jiashan: General Secretary Xi Jinping pointed out: “The Internet is a large social information platform. Hundreds of millions of netizens obtain and exchange information on it. This will have an important impact on their ways of seeking knowledge, ways of thinking, and values, especially for their influence on the country. , Have an important impact on society, work, and the perception of life." The Internet has become the main battlefield for public opinion.
Most technologies are innocent, but once the social relationship behind the technology goes wrong, or the social relationship has special interest demands, it may cause the related technology to become a profit-making outlet for specific groups and cause bad effects.
Big data, cloud computing, artificial intelligence, and algorithm recommendation, the core technologies of the mobile Internet era, are most directly related to the chaos of the "rice circle", and one that has been criticized, that is, the amount of control and evaluation participated by a large number of fans.
Traffic is the form of data that gains attention in the Internet age.
With reasonable algorithms, traffic that can withstand detection and screening can create incredible possibilities.
However, traffic has never been just a technical issue. The purpose of the algorithm regulation system for traffic generation is to encourage users to extend their use time and invest more in the pursuit of maximization of benefits.
Once hunted by capital, not only the traffic is easily manipulated, but even the users of the traffic—the audience are often inevitable.
Audiences and fans were instilled by stakeholders with the concept of “no fan without spending money”, and they were induced to continue to invest in real money and true feelings, to “krypton gold” for idols, to raise funds to support, to reward, to brush the list, Investing, buying endorsements, selling sales, and "removing positions" have become exploited "data laborers" and "leeks" waiting to be harvested, and they have also inspired various "rice circles" chaos.
What we need to do is to further regulate the order of the network culture market and strengthen the fine management of the network culture industry.
The ecological governance of cyberspace cannot be accomplished in one go. It is necessary to fully mobilize all aspects and actively and actively participate in the governance of cyberspace, so as to create a sustainable and benign governance ecology.
Leading the construction of network civilization with socialist core values, so that more rich and high-quality network cultural products can fill the network space
Reporter: With the rise of social platforms such as Weibo and WeChat, some Internet big V has a large number of fans, and their words and deeds have a huge impact on society.
What are the requirements for the main responsibility of the network platform?
Sun Jiashan: In recent years, most online platforms have actively performed the main responsibility of information content management, playing a main role in ensuring information security, standardizing the order of dissemination, and maintaining a good ecology.
At the same time, we must also realize that some platforms still have problems such as insufficient understanding of responsibilities, inaccurate role positioning, inadequate performance of duties, imperfect systems and mechanisms, and irregular management operations, which to a certain extent lead to the ban on illegal and bad information. Network ecological problems occur from time to time.
One of the goals of the construction of network civilization is to "effectively implement the main responsibility of the network platform and the self-discipline of the industry."
To this end, it is necessary to extensively consolidate the joint efforts of news websites and commercial platforms, guide various network platforms and the majority of netizens to create and produce positive, healthy, and upward-oriented network cultural products, encourage and support Internet companies and platforms to improve internal integrity norms and mechanisms, and return It is necessary to strengthen the responsibility of the network platform, strengthen the construction of network platform community rules and user agreements, and guide the network platform to enhance national security awareness.
In response to platform-related responsibilities, the National Internet Information Office recently issued the "Opinions on Further Compacting the Main Responsibilities of Website Platform Information Content", from improving platform community rules, strengthening account standard management, improving content review mechanisms, improving information content quality, and standardizing information content. Dissemination, strengthening the management of key functions, insisting on operating in compliance with laws and regulations, strict network protection of minors, and strengthening of personnel team building, etc., put forward detailed requirements for the implementation of the main responsibility of the website platform. This is the first time that my country has formulated responsibility requirements for a single type of subject.
Dealing with all kinds of uncivilized behaviors in cyberspace should be restrained by clear laws and regulations, and governance should be strengthened with a "zero tolerance" attitude.
It is necessary to strengthen the ecological governance of cyberspace, deepen the “clear” and “net clean” series of special actions, deepen the crackdown on cyber crimes, deepen the governance of uncivilized behaviors in the fields of self-media, live streaming, and knowledge questions and answers, and carry out the governance of false information in the Internet field. .
Reporter: In the context of the new era, how to promote innovations in content forms, methods and channels, and create excellent online cultural products that the masses are willing to listen to?
Sun Jiashan: As one of the countries with a high degree of Internet penetration in the world, my country's youth culture has also undergone great changes.
The post-90s and post-00s who grew up in the context of the Internet, their identification with the country and social order behind the "main theme" is a unique cultural experience that is condensed in the mobile Internet era and is different from the youth culture of other countries and regions in the world.
From "Wolf Warriors 2" and "Operation Red Sea" to "Wandering Earth", "My Motherland and Me", to this year's "Awakening Age" and "Changjin Lake", the new generation of youth culture after 90s and 00s and behind them The enthusiasm for the "main theme" has been repeatedly verified.
Therefore, the production and dissemination of online cultural products should achieve cross-media upgrades.
For the "main theme" of the new era in our country, this will undoubtedly be a long-term and systematic cultural challenge.
As General Secretary Xi Jinping pointed out, it is necessary to encourage the creation of literary and artistic works on the subject of party history, especially film and television works, and give play to the important role of the Internet in party history propaganda, so that the red gene and revolutionary fire can be passed on from generation to generation.
Represented by network cultural products in the fields of short videos, games, etc., my country's mobile Internet media iteration experience is walking in the forefront of the world.
Like "Awakening Age" and "Changjin Lake", a series of excellent online cultural products such as the party history animation feature film "Blood and Fire: How New China Is Made" has repeatedly emerged. It is precisely the "main theme" of China that celebrates China. A bold attempt and active exploration at the great historical node of the 100th anniversary of the founding of the Communist Party.
Facing the future, allowing more rich and high-quality online cultural products to fill the cyberspace will surely help enhance the effectiveness of cyber civilization construction.