The decline of the Yemeni currency and Corona is a concern for the makers of Al-Adani incense

Aden -

"At the beginning of the work, marketing for our products was limited to network marketing through collaborators and social networking sites, but today we have an integrated work team consisting of 10 people who help us in the industry and marketing."

With these words, Heba Nazim responded to Al Jazeera Net's question about how to work and market the Adani incense product, which has become a lifeline from unemployment for many Adani women who have taken the manufacture and marketing of incense as an opportunity to live and survive in the midst of rising poverty and unemployment.

The Adani incense industry is an opportunity for livelihood and livelihood for many Adani women (Al-Jazeera)

Heba, who takes the Adani incense industry as an opportunity to make a living, succeeded in developing the process of marketing the incense product, by opening commercial centers in the Mansoura and Crater districts in the southern city of Aden, after it was limited to collaborators and points of sale in specific stores.

According to the Association of Small Business Owners in Aden, the number of makers of all kinds of Adeni incense producers is more than 60, many of whom graduated from university and did not get job opportunities due to the cessation of employment.

"The instability of the Yemeni currency had the greatest impact on the slope of the sales curve, as the product market was divided into a market that follows legitimacy and another that follows the Sana'a government, and we took a decision to sell some products in foreign currency and others in local currency," says Heba - who is the owner of the Hababa incense and perfume shop. .

The instability of the Yemeni currency had the greatest impact on the decline in the sales curve of the products of Adeniya women (Al-Jazeera)

Decreased purchasing power

At a time when the city of Aden is witnessing popular protests against the collapse of the local currency and the rise in prices, Umm Moeen, one of the famous women in the manufacture and marketing of the Adani incense product, stopped work due to the deterioration of the currency, stressing that the suspension of work will continue until the currency stabilizes and the people’s situation improves, as incense materials are bought In Saudi riyals and dollars, and there is no fixed price for them, and this is what alienates customers, according to a certain mother.

She added that incense is one of the luxuries, people are looking for a living, which is the main thing to satisfy their hunger, so she gave up the secondary thing, and therefore the purchasing power has declined and people can no longer buy except for the able class of expatriates or merchants.

Incense is a luxury at a time when people are looking for a living (Al-Jazeera)

Disappointment

Nawal Ali says that her manufacture and sale of incense contributed to improving her living and she was able to help her family in providing some requirements, and that she earns a monthly sum of money ranging between 200-300 dollars, but the instability of prices and their daily escalation expose them to loss of profits, and Nawal feels qualified Jamaat is disappointed by the impact of Corona on work, as it said that it was unable to send its product to some Gulf countries, which is costing it additional burdens due to the deterioration of the currency.

The quality of the adenic incense depends on the quality of the oud used and the undiluted perfumes. The product’s readiness varies from one type to another for display, as some of them need a period ranging from 6-12 months to be ready in what is called the aging process, and the number of types of incense exceeds 40 types, and their prices vary according to quality between 35-100 dollars.

The quality of Adeni incense depends on the quality of the oud used and the undiluted perfumes (Al-Jazeera)

A statistic of the International Labor Organization revealed that the percentage of Yemeni working women is 6% of the workforce in Yemen, and only 7% of them occupy jobs. According to the report, of the 293,000 women who were employed before the conflict, about half of them worked in agriculture, while a third of them worked in the service sector.

Female employment decreased in the post-war years, according to the United Nations Development Program for the year 2017, by 28%, compared to a decrease of 11% in the proportion of male employment.