In this report, we will learn about a number of interesting and remarkable statistics related to the use of social media, in general, that may make us reconsider or think about the way we use those means that steal hours from our days in a way that we would not have imagined if it had not become a fact proven by the numbers.
We took these numbers from 3 reliable sources in this regard, namely, “Data reportal”, States Pro (status brew), and Broadband Search, and the statistics of the first source are the most recent as it goes back to July 2021, while the statistics of The second source refers to March of the same year, and the third source indicates that it is for the year 2021, without specifying a specific month.
General Statistics
More than half of the world's population, 7.87 billion people, currently use social media.
4.80 billion people around the world use the Internet until July 2021, 316 million (7.3%) more than their number at this time last year, and they constitute 60.9% of the world's population.
4.48 billion people use social media (according to July 2021 statistics), and the number of social media users is currently 56.8% of the world's population.
520 million new users joined social media in the last 12 months of July 2012.
These numbers indicate that more than 9 out of 10 Internet users now use social media every month.
The average person has accounts on more than 9 different social networks.
The average person uses or actively visits an average of 6.6 different media platforms each month, and spends approximately 2 hours and 30 minutes using social media per day.
91% of social media users access it through their mobile devices.
Assuming that people sleep between 7 and 8 hours a day, the latest figures indicate that they spend about 15% of their waking lives using social media.
The world spends more than 10 billion hours a day using social media, which is equivalent to about 1.2 million years of human existence.
WhatsApp has two billion monthly active users, compared to 550 million per month for the rival application Telegram (Getty)
User numbers
Here we review the number of monthly active users of the most prominent social networking sites, according to the statistics of July 18, 2021:
Facebook 2.85 billion monthly active users
YouTube has 2.29 billion monthly active users
WhatsApp has 2.00 billion monthly active users
Instagram 1.38 billion monthly active users
Facebook Messenger 1.30 billion monthly active users
Tok has 732 million monthly active users
Telegram has 550 million monthly active users
Snapchat has 514 million monthly active users
Pinterest 478 million monthly active users
Twitter 397 million monthly active users
WeChat (the Chinese alternative to WhatsApp) 1.24 billion monthly active users
Sina Weibo (the Chinese alternative to Twitter) 530 million monthly active users
QQ (the Chinese alternative to Facebook Messenger) 606 million monthly active users
Twitter is the weakest link among the famous social networking sites as it has the lowest number of monthly active users (European)
Facebook Statistics 2021
With over 2.85 billion active users, Facebook remains the king of social media
Facebook is the third most visited website, surpassed only by Google and YouTube.
It is the second most downloaded application by users, and the Facebook Messenger application comes in seventh place.
India is the country whose population uses Facebook the most, including 230 million per month.
Facebook users spend an average of 35 minutes on the platform per day.
In a month the average Facebook user likes 12 posts and makes 4 comments.
The average Facebook user clicks 12 ads per month.
YouTube stats 2021
Users watch more than 500 billion videos per day on YouTube, which makes up more than one billion hours of YouTube videos per day.
400 hours of video uploaded to YouTube every minute.
1.3 billion people use YouTube on a regular basis.
YouTube users spend about 40 minutes on the platform per day
Instagram stats 2021
More than 1.38 billion people currently use Instagram every month
Instagram has more than 500 million daily active users
On average, people interact with Instagram photos 23% more than they interact with Facebook photos.
70% of Instagram users search for brands.
130 million Instagram users click shopping posts each month.
Instagram users spend about 30 minutes on the platform per day.
Tik Tok users are the most interactive with its contents among the rest of the social networking applications, where the user spends 52 minutes on the platform daily (Getty Images)
tik tok stats 2021
TikTok has more than 732 million monthly active users, up from less than 30 million less than two years ago.
About 13 million new videos are uploaded to Tik Tok every day.
YouTube is the second most visited website in the world, surpassed only by Google.
28.56% of TikTok users open the app at least once a day.
TikTok users spend 52 minutes on the platform per day.
Twitter statistics 2021
Twitter has 397 million monthly active users
More than 500 million tweets are sent daily through the app
80% of Twitter users are from outside the US.
80% of Twitter users are well-off millennials.
Twitter users spend about one minute on the platform per day
Social media is a source of news
In a global statistic, the following percentages of those who say they use social media to discover and access news content were:
Facebook 44%
YouTube 29%
WhatsApp 23%
Instagram 15%
Twitter 13%
Facebook Messenger 12%
Telegram 6%
Tik Tok 4%
LinkedIn 4%
Snapchat 2%