They emphasized that the leadership has set a role model in managing the crisis

Media: “Corona” has strengthened trust between the media and the public

Al-Riyami stressed that the pandemic forced the media to use new tools.

From the source

Media participants in the International Forum for Government Communication stated that government measures in managing the Corona crisis have enhanced the confidence and credibility of the public in the official media, stressing that the leadership was a role model in managing the crisis, and the positive impact on the behavior and way of thinking of members of society.

The editor-in-chief of "Emirates Today" Sami Al-Riyami said, during his participation in a session entitled "The Immunity of Community Awareness... Methodology and Influence", that the Corona pandemic succeeded in strengthening and strengthening trust between the public and official media sources, due to its transparency and credibility, which was evident. Through the media briefing since the beginning of the crisis.

Al-Riyami stressed that the pandemic forced the media to use new tools to communicate with the public, especially after newspapers were forced to cancel the paper version, as part of precautionary measures to confront the spread of the virus, and worked to strengthen their electronic and digital platforms.

He pointed out that the leadership provided a role model in managing the crisis, directly, as its commitment to the precautionary measures and measures to confront the disease contributed to raising the rates of commitment among all individuals and groups of society, especially those related to societal customs and traditions such as confrontation and peace and others, as well as the pandemic imposed dispensation Wrong customs and traditions, such as those used in marriage and weddings.

Al-Riyami continued, “The delivery of the official media message in the Emirates was based on two approaches, the direct and indirect method. Before the highest ladder of leadership and officials, assuring everyone that commitment is not only words, and that no one is above the interest of the nation.”

He explained that "the biggest crisis (Corona) was not the virus itself, but rather the great spread of rumors and misinformation, and if we want to say that the pandemic had positives, perhaps the most prominent of them is the public's resort to the official media to investigate the facts."

In turn, the journalist and novelist, Muhammad Al-Mulla, stressed the need for every leader and official to be keen on communicating with the public through social media platforms, in order to be able to understand the pulse of society, and then direct the appropriate speech to effect and change, as well as to read a lot in order to nourish the mind, and succeed in Communicate the information in a logical manner based on sober thought.

For his part, the regional head of the British Center for Middle East Studies in the United Kingdom, Amjad Taha, said that the collective awareness in the UAE was built on the basis of previous confidence in government procedures, which were characterized by transparency and credibility in confronting rumors and lies.

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