China News Service, Wuzhen, September 27th, title: Wuzhen Observation: International spread under the global fight against the epidemic-bridging differences and fighting the epidemic together

  China News Agency reporter Liu Liang and Liu Yuying

  In the context of the global fight against the epidemic, how should all parties strengthen communication and understanding to win this tough battle concerning the development prospects of human society?

A few days ago, when attending the "2021 World Internet Conference Wuzhen Summit-Global Anti-epidemic and International Communication Forum" hosted by China News Agency, people from all walks of life believed that the current global anti-epidemic situation urgently requires all parties to adhere to scientific rationality, bridge differences, and broadly unite. The consensus is to form the greatest synergy for the fight against the epidemic.

The picture shows the President of China News Agency Chen Lujun giving a speech.

Photo by China News Agency reporter Han Haidan

What to disseminate: It is necessary to "put a favor" and "reason"

  "For a while, strength lies in strength, and victory and defeat in the future depends on reason." Chen Junjun, the president of China News Agency, pointed out at the forum that day, in the international spread of the global fight against the epidemic, it is not enough to have "sentences", but also to "reason." ".

In today's world, major changes unseen in a century and major epidemics unseen in a century are intertwined and continue to ferment, requiring all parties to present facts and reason in a broader space-time coordinate.

  Chen Junjun also said that at present, the new crown pneumonia epidemic is still raging around the world, human society has been profoundly changed, and the world is standing at the crossroads of history.

In the ups and downs of the epidemic, the concept of "a community with a shared future for mankind" has become more and more popular, and people from all over the world have become more and more aware of the need for all mankind to join hands to continuously and extensively promote global cooperation in the fight against the epidemic, and build together " Human Health Community".

  Guo Yezhou, Deputy Minister of the International Department of the Central Committee of the Communist Party of China, also believes that in the context of the global fight against the epidemic, international communication should spread the truth rather than political lies, unity and friendship rather than division and confrontation, and common values ​​rather than ideological prejudices.

"International communication should become a bond between people of all countries to communicate emotions, bridge differences, and promote unity, and should not become a mouthpiece for promoting division and confrontation, a tool for geopolitics, or a soil for fostering Cold War thinking."

On September 26, the "2021 World Internet Conference Wuzhen Summit-Global Anti-epidemic and International Communication Forum" hosted by China News Agency was held in Wuzhen, Zhejiang.

The picture shows Zhao Zeliang, deputy director of the Central Cyberspace Administration of China and deputy director of the National Cyberspace Administration, giving a speech.

Photo by China News Agency reporter Han Haidan

How to spread: expressions pay more attention to precision and diversification

  In response to the challenges of mass communication under the epidemic, participants emphasized that when China tells a good story to the outside world, it should pay attention to finding "targets" and "acupuncture points", and it should also increase the diversity of expressions.

  Zhao Zeliang, deputy director of the Cyberspace Administration of the Communist Party of China, stated that it is necessary to improve new ways of discourse expression, make good use of online language and language, and focus on the concerns and concerns of foreign netizens. China’s experience, practices, and results in fighting the epidemic".

It is necessary to make good use of new methods of network communication, expand short video, animation, live broadcast and other forms of communication, make good use of new technologies such as 5G, artificial intelligence, and big data, and continue to introduce new forms of financial media works to better meet the diversification of domestic and foreign netizens. Individual needs.

  Wu Peng, director of the Department of African Affairs of the Ministry of Foreign Affairs of China, said that international communication must master the discourse initiative, use stories to impress people, and at the same time increase affinity and sense of participation.

Communication in the Internet era requires China to use social networks more actively, integrate into the international discourse system, and reverse the "deficit" of China's information dissemination abroad.

  Chen Rui, Chairman and CEO of Bilibili, said that "Gen Z" has been in contact with the Internet since childhood and is a real aborigines of the Internet. They are curious about the world and maintain a positive and open attitude towards emerging things and different concepts and concepts.

Therefore, we should also make good use of the "Generation Z" communication method to tell Chinese stories well.

The picture shows Jiang Seung-seok, consul-general of the South Korean consulate in Wuhan, giving a speech.

Photo by China News Agency reporter Han Haidan

Who will spread: You and I are all members of a community of shared destiny

  The Consul General of the South Korean Consulate General in Wuhan, Jiang Seung-suk, said bluntly, “In the context of globalization in the new era, neither'you' nor'me' in the current situation is a separate individual, but a member of a community with a shared future that transcends the country." The elders can love fraternity, and the world entrusts them", they must have the spirit of fraternity and rely on each other.

  Guo Kaitian, senior vice president of Tencent Group, said that under the epidemic, global information coordination and sharing are not balanced and sufficient. Some false guesses and misinterpretations have exacerbated cooperation obstacles and loss of trust.

There is still room for improvement in the connection foundation of the global fight against the epidemic.

China's active practice may provide useful inspiration.

Since the outbreak of the epidemic, the boundaries of science and technology for good have been continuously opened. We look forward to continuous and basic investment that will bear fruit in the future and improve the ability of the whole society to respond to public health challenges.

  As a medium for disseminating information, Asai, the president of the Beijing branch of the Russian International News Agency today, emphasized that the media must insist on the authenticity of news and be loyal to the facts. "Not making false reports is the basic principle of journalists' professional ethics."

Today's world is in a difficult period, and these principles play a greater role.

"The media must support the cessation of the politicization of the epidemic and prevent any person or institution from fighting the epidemic for personal gain."

  Civilian forces are also an important force for communication.

Situ Jianguo, an internet celebrity blogger from the UK, said that there are still many foreigners who don't know much about China. If they can't go to China, they can only learn about China online, in newspapers or on TV.

"I hope that through my video, foreigners who have never been to China can see the situation in China comprehensively and objectively, and have a better understanding of Chinese culture."

  Italian Internet celebrity blogger Ruili also said that she has accompanied China all the way, watching China's efforts, watching China's hard work for the better, and seeing the unity of the Chinese people.

The world needs the truth, and more people need to understand China's efforts.

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