TV.
Rocío Carrasco vs Olga Moreno: her 'war' and that of her producers make Mediaset richer
Survivors
Politicizing the 'Rociíto case' made Olga Moreno the winner
How does
Rocío Carrasco
(44), allergic to social networks, manage to have a legion of fans under the name of
Marea Fucsia
who actively defend her daily on the internet since her docuseries,
Rocío, tell the truth to stay alive
? How are those in front organized, the
Blue Tide
, which day after day manages to be a trend in networks with their hashtag of support for
Antonio David Flores
(45) and his current wife,
Olga Moreno
(45)?
Let's start from the beginning. Or from one of the beginnings, because even in this the two tides do not agree. The broadcast of the first part of the Rocío Carrasco documentary began on March 21 of this year. A media and political wave of solidarity went through networks and television sets before the testimony of the protagonist, who recounted the "hell" that she had lived with her husband, Antonio David Flores. A wave that was reflected on social networks and that under the name of Marea Fucsia, a color in honor of the suit that Carrasco wore throughout the documentary, brought together different women who felt Rocíito's words were their own. This is how Ana Bernal-Triviño recounts those beginnings, a visible face of that media wave and participant in the debate that followed each episode of the series: "The first movement is that of the Fuchsia Tide. It arises as an anonymous movement, a natural reaction on social networks that supports the victims. "
And this is where the divergences begin, because, according to the Blue Tide, their movement predates that of the
Carrasquistas
. This is what one of them, @Sr_Peter_, explains to
LOC
in conversation, of course, via Twitter: "The Blue Tide began with the entry of Antonio David to Big Brother VIP as a support group and fans. And since then we have been with he and his family: we supported Rocío Flores in
Survivors
and then Olga Moreno ". Something that his partner refutes, and like him the founder of the movement, @ SMareaazul8, who even provides screenshots to document that his tide was already active in networks in 2019. Of course, both accounts acknowledge that the movement began to gain strength after the broadcast of the documentary and the simultaneous entry of Olga Moreno to
Survivors
. "With the documentary, it is when the Blue Tide goes to other levels and becomes a more powerful movement. But it is much more than the reaction of a Fuchsia Tide, created by
Telecinco
; it is a movement of people who saw and see how they sentenced a family and how they foster hatred towards them, "says @Sr_Peter_.
We are here with the second sticking point: the dubious objectives that each tide is thrown in its face. The fuchsias argue that their movement is only based on the public denunciation of gender violence to which Rocío Carrasco has put a face. "This phenomenon has made many women say enough and will call the telephone against gender violence, which during the broadcast of the docuserie increased its activity by 42%," says
Gossip Boy
, tweeter of various reality shows and "proud" member of the Fuchsia Tide.
And he accuses the blues of being "a very dangerous movement against that contradicts all the arguments that Rocío Carrasco has shown with documents in the program."
Faced with this veiled hint of denial of sexist violence, the Blue Tide defends itself: "Our only objective is to defend the family always with respect and elegance. We are not deniers of gender violence; if for something they should call us deniers, it is for
not believing in a media trial.
Such serious issues are judged in court, never on television, "argues @ SMareaazul8.
ACCUSATIONS AND CRISPATION
One of the high points of the virtual confrontation of the two tides is the mutual accusations of insults and threats. The journalist and researcher
Ana Bernal-Triviño
He tells it in the first person: "A campaign of hatred was unleashed. I have been wished for death and I had to end up silencing or blocking some of those accounts that are integrated into the Blue Tide. But I had the need to isolate myself , to protect myself ". @Sr_Peter_, on behalf of the Blue Tide, stands out according to what behaviors ("We condemn disrespect or threats, but it is difficult to control such a large movement and black chickpeas are on both sides; particularly my advice is to denounce and block in those cases ") while denouncing the behavior of the opposing group:" La Marea Fucsia is fueled by hatred for those who run them:
La Fábrica de la Tele
and known profiles of defenders of Rocío Carrasco; they themselves incite and promote hatred of a family, not only on TV but also on social networks ".
Once the valuations of one and the other are exposed, the opinion of communication experts must be sought.
Are the Fuchsia Tide and Blue Tide campaigns a simple mirror of the tension that is experienced daily in the networks or is there something else?
To find out more about this question,
Mariele Sánchez-Palencia, from Socialmood
, a digital agency with extensive experience in social networks,
responds to LOC
: "Yes. It is one more reflection of the polarization that has been seen in the last decade in networks. What started as an ecosystem where being able to follow those with whom you shared interests today has led us to contexts in which we only get what we like, which reaffirms our way of thinking ".
PROFITABILITY
Mariele then points to what may be one of the keys to this new media-virtual reality, the profitability of polarization: "This is not something that broadcasters unfamiliar and
. Advantage for more noise do
if the audience is in for yes polarized I'll give you more reasons. " And he adds: "While the positions are extreme, we all have a small speaker from which to demonstrate them. Hence the ability of any conversation to reach the
Trending Topic
in an organic way."
And these last words by Mariele Sánchez-Palencia make us ask ourselves another question. How do groups apparently made up of anonymous people, outside the media game and not specialized in social networks, make their hashtags trending every day? And here we return to another crossroads of accusations. Since the Blue Tide they insist that their popularity is the result of the spontaneity of the people. "We have been a daily trend for eight months due to all the support in networks that the family has. There are no strategies, only thousands of droplets that form a great tide; every day we are more who shout and denounce what media in this country are silent Our only organization is a group on
from which we coordinate the hashtag of the day ", alleges @Sr_Peter_. But from the Fuchsia Tide they accuse them of having powerful organizations behind; Bernal-Triviño points to" parents who say they are affected by the Law against gender violence, Stop Feminazis. .. "And they even point to a darker direction." Rumor has it that this movement manages to become a trend thanks to bots (purchased accounts that generate automatic tweets) ", drops Gossip Boy. From the Blue Tide they deny it:" We simply are many of the people who interact with hashtags every day ".
The war of colors in the Jurado family
Drop down
The testimony of Rocío Carrasco in her docuserie
Rocío, tell the truth to stay alive
turned Rocío Jurado's eldest daughter into a feminist icon, boosted by the interventions of policies such as the Minister of Equality, Irene Montero, who publicly supported her. As a result of that media explosion, if there is a pop icon that has transcended the program, it is the famous fuchsia suit that he wore during the series. The stocks of that or any two similar pieces were sold out in stores and this summer Carrasco announced that he will auction his suit and that he will donate the benefit to associations against gender violence. His sister, Gloria Camila, intentionally or not, wore pants and a jacket of the same color to the tribute that was held in Chipiona in honor of their mother. On the other hand, Rocío Flores wears a blue bracelet on her wrist, which is interpreted as a nod to the tide that defends her paternal family.
According to the criteria of The Trust Project
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