Orla Vigsö is a professor of media and communication science at the University of Gothenburg, and researches political rhetoric.

He believes that a Danish politician would never wear a national costume.

But, in Sweden, the wardrobes are in full swing.

What do the politicians hope to convey with their traditional Swedish clothes?

And, who were really the


to wear folk costumes in this type of public political context?

See the video above for his answer.