China news agency, Yinchuan, September 13 -
Topic: Han Chinese clothing, "the circle": discover the beauty of traditional culture
China News Agency reporter Yang Di
From September 11th to 13th, the series of "2021 Yunshang Huan·Dunhuang Traditional Costume Culture" was held in Dunhuang City, Gansu Province. Guan Jiamei, a girl from Yinchuan, Ningxia, was promoted to the National Finals of "Yunshang Huan·Dunhuang Traditional Costume Culture Ambassador" .
As a veteran Hanfu fan, in Guan Jiamei's view, Hanfu has already "out of the circle."
Among the people participating in the series of activities of "2021 Yunshang Huaxuan·Dunhuang Traditional Costume Culture", not only young people like Jiamei, but also middle-aged and elderly groups such as "Hanfu Grandma" are also involved.
Fans of Hanfu will participate in the selection of the Flower God of the Flower Festival in 2021.
Photo courtesy of the interviewee
"I used to walk on the street wearing Hanfu, and people often asked me where I was going to perform. Now, more people realize that this is a'Hanfu'." Guan Jiamei said that as people's acceptance of Hanfu increases, Activities such as the Hanfu Cultural Festival and the Hanfu National Wind Award have appeared one after another, and the commercial volume brought by Hanfu has also increased.
According to the prediction of iiMedia Consulting's "Guochao Economic Development Report", the number of Hanfu fans in 2021 will reach 6.894 million, and the market sales will reach 10.16 billion yuan.
Hanfu's "out of the circle" partly benefited from the unremitting promotion of Hanfu fans.
"I often wear Hanfu to do ordinary things and integrate it into my life." Guan Jiamei said with a smile, she occasionally went shopping together with three or five "tongpao" (referred to as Hanfu fans), and said Every passerby who is willing to ask introduces Hanfu.
Hanfu fan Wang Xueyao told reporters that she will participate in some Hanfu lectures, Hanfu gardens and other activities to promote and introduce Hanfu culture to the public.
Hanfu fan Wang Yifan participated in the Hanfu Festival.
Photo courtesy of the interviewee
The popularity and development of the Internet has further pushed Hanfu into the public eye.
"About 2017, Hanfu culture has entered a stage of rapid development." said Zhang Wenjing, editor-in-chief of Ningxia Huafu.com. Relying on the Internet and short video platforms, the influence of Hanfu has continued to increase. "My online community of Hanfu fans, There are now more than 500 people, more than 10 times the number when it was founded."
Why is the "out of circle" Hanfu more popular?
"The most attractive part of Hanfu is definitely the Chinese culture contained in it." Hanfu enthusiast Wang Yifan said that after contact with Hanfu, she also became interested in traditional culture such as opera and ancient paintings, and met many like-minded friends.
"Wearing Hanfu always has an unspeakable sense of travel, as if you are talking to the past and the present in your heart." Guan Jiamei said, Hanfu expresses the beauty of traditional culture in terms of fabrics, tailoring, and color. Inclusiveness also reflects the inclusive nature of Chinese culture.
Hanfu fan Guan Jiamei (left) participates in the Hanfu show.
Photo courtesy of the interviewee
"Clothing is the display carrier of life aesthetics and the main body of popular culture. Hanfu is once again popular, and it is an important carrier of traditional culture and national spirit." Feng Jiao, deputy dean of the School of Economics and Management of Ningxia University, analyzed that Hanfu culture The popularity again is not simply young people's consumption of retro, but a personality proposition and freedom of choice accompanied by the influence and impact of external factors such as film and television dramas, social media, short video platforms, group subcultures, etc., in a sense Speaking, it also demonstrates the independent life philosophy of contemporary young people who pursue the harmony and unity of fashion and retro.
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