Within the "United Emirates Global" campaign
Introductory documentaries on the country's economy in cooperation with Vice
The UAE is a global incubator, with all its cultural, human and civilizational heritage.
From the source
Alia Al Hammadi: "The UAE has formed over 50 years as a destination for successful and aspiring people, and it is keen to promote this for the next 50."
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The UAE Government Media Office, in cooperation with VICE International Group, is launching a series of creative documentaries that introduce the global audience to the country’s investment and economic environment, and to the scene of exceptional human diversity represented by the UAE, which has brought the world together in a country, through inspiring personal stories about life, work, creativity and investment. in the Emirates.
The series of documentaries produced by the UAE Government Media Office as part of the "United Emirates Global" campaign, the development campaign aimed at explaining the unique advantages that make the UAE a global destination for living, work, creativity and investment, and an oasis of stability, development and quality of life, is broadcast successively.
Documentaries within seven main themes: literature and languages, art, music, innovation, expressive arts, sports, and Emirati cuisine present a human image in an effective artistic way within the United Emirates Global Campaign, combining commentary and narratives provided by participants, from all cultural backgrounds in this campaign. Documentary films, about their lives in the Emirates, their legacy and their experiences, expressing the spirit, pluralism and exemplary diversity of the Emirates.
Deputy Head of the Media Office of the UAE Government, Alia Al Hammadi, said: "The UAE has, over the past 50 years, been a destination for successful and aspiring people, and is keen to strengthen its global position for the next 50 years. life and its unique business environment.
She explained that "the themes of the documentaries that we produce as part of the campaign highlight the civilized face and the unprecedented diversity of the UAE, in which more than 190 nationalities live and work in complete harmony and safety, and also present an attractive and real image of the UAE as a global destination for living, working, creating and investing, in support of the goals of United Emirates Global Campaign.
She added, "The UAE is global in its aspirations, investments, competitiveness, talents and capabilities. It is a land of opportunities and success for all. It will enter the next 50 years with global initiatives and investments around the world. These documentaries, in addition to what we will see through the campaign, in the coming period, will present an attractive image." About the UAE, as it is, in light of what the UAE has accomplished over the past decades, and what it aspires to in the future, titled success, its global character, and its elements of creativity and achievement.
VICE is one of the world's most famous platforms, in the production of widely circulated content. Founded in 1994, VICE has offices in 35 cities around the world and produces 1,700 pieces of content daily. It is an award-winning international network for digital content and its digital platforms register more than 350 million visitors per month, followed by 65 million followers from around the world.
The United Arab Emirates campaign, of which the introductory video content series is a part, focuses on attracting investments and entrepreneurs to an Arab environment that has its own peculiarity, but at the same time, it is characterized by a mixture of peoples and experiences, so that the UAE has become a global incubator, with all its cultural, human and civilizational heritage, This also enhances its economic position and its ability to open up to different peoples, nations and cultures.
The various documentaries accompanying the United Emirates Global Campaign deal with different topics, in a creative way, that celebrate the characteristics of pluralism and diversity that characterize the UAE society, its history and culture that is open to the world. It focuses on seven main themes: literature and languages, art, music, innovation, expressive arts, and sports. and Emirati cuisine.
One of the main topics presented by the films is the Emirati cuisine, which represents the UAE’s openness to the food cultures of other peoples, and what distinguishes this cuisine, as part of the cultural and human identity of the Emirati society, in addition to human accounts of global experiences in the field of food, through participants who talk about their experiences in this connection.
The content of the documentaries touches on another distinct element, which is music in the UAE, as it is a human art that expresses the identity of the Emirati society and the accumulation of its musical knowledge over many years, in addition to the participation of musicians in the UAE and their openness to global musical experiences, in a creative and innovative way.
On another topic, documentaries are presented to the testimonies provided by personalities who lived in the Emirates and were presented many years ago from other countries. Globally, to exchange knowledge and learn languages, with more than 190 nationalities living in the country, speaking different languages, and living in peace, in one house that brings them together.
An interesting topic for the video episodes presents testimonies about innovation in the Emirates, for citizens and residents, in various fields, such as future agriculture, space industries, and smart technologies.
Documentary films provide a vivid and impressive picture of the globality of the UAE in 7 different life sectors.
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