Medical beauty is anti-aging and aggressive.
According to Frost&Sullivan data, the compound growth rate of non-surgical medical aesthetics projects from 2015 to 2019 was 24.59%, which was higher than the 21.16% of surgical medical aesthetics projects.
In non-surgical medical beauty projects, injections and facial rejuvenation account for a relatively high proportion, most of which are anti-aging projects such as water-light acupuncture and photorejuvenation.
In 2020, affected by the epidemic, data from the New Oxygen Data Yan Research Institute show that the demand for compact anti-aging has surged by nearly 60%.
In 2021, the anti-aging demand for medical aesthetics will still maintain rapid growth. Taking June of this year as an example, the consumption of skin cosmetics, which are mainly injection cosmetics and photoelectric products, increased by 41% and 39% year-on-year respectively.
In response to the fast-growing medical aesthetics anti-aging market, on September 6, Xinhua Finance and Xinyang released the "2021 China Medical Cosmetics Anti-aging Consumption Trend Report".
The report shows that optoelectronic projects in the medical aesthetics anti-aging market are the most popular. The proportion of medical aesthetics anti-aging consumers who choose optoelectronics projects is as high as 86.23%. "Rampantly, it also brings more challenges to anti-aging consumption.
The scale of the medical beauty anti-aging market exceeds 75.5 billion in 2021
According to data from the Mob Research Institute, as of April 2021, the number of medical cosmetology users in my country has reached 18.073 million.
According to the joint research samples conducted by the Yan Research Institute and Xinhua Finance, the number of users of medical aesthetics anti-aging accounted for 64.36% of the total number of medical aesthetics users. It can be estimated that the number of Chinese medical aesthetics anti-aging market users in 2021 will be 11.63 million.
In addition, according to the comprehensive calculation of the user scale and consumer unit price of various medical beauty anti-aging projects, the scale of my country's medical beauty anti-aging market will exceed 75.5 billion yuan in 2021.
The medical aesthetics anti-aging market is in the ascendant, entering a stage of massive growth, and there is huge room for imagination.
Women are unsuspecting consumers in the medical aesthetics anti-aging market, accounting for 92.73% of the entire target consumer group.
From the perspective of the age distribution of anti-aging consumers in medical aesthetics, the consumer group is showing a younger pattern.
Among the people who have experienced medical beauty anti-aging programs, more than 90% of consumers are between the ages of 21 and 40, of which 21-30 years old account for the highest proportion, reaching 53.1%.
Data source: New Oxygen Data Yan Research Institute, Xinhua Finance
The anti-aging effect of medical beauty is guaranteed, consumption frequency and doctor's skills are indispensable
The joint survey shows that most consumers who have experienced medical beauty anti-aging have achieved positive improvement effects. Among them, 23.64% of consumers have experienced significant improvement after experiencing medical beauty anti-aging programs, and nearly 70% of consumers have slightly improved .
Medical aesthetics and anti-aging treatment is very important, and ensuring multiple, long-term, high-frequency maintenance is the key to improving the effect.
Nearly 80% of consumers believe that medical beauty anti-aging requires regular multiple treatments to maintain the effect.
Data source: New Oxygen Data Yan Research Institute, Xinhua Finance
In the scoring of the importance of the effect factors of the medical aesthetics anti-aging program, the score of "operating doctors' experience and skills" is as high as 8.31. The doctors' skills and experience have become the main factors that affect consumers' medical aesthetics anti-aging consumption decisions.
Data source: New Oxygen Data Yan Research Institute, Xinhua Finance
Dr. Zhao Xiaozhong, the doctor on the New Oxygen Emerald List and the director of the Xiaozhong Lige medical beauty chain, reminded that a series of factors such as the solid foundation of the doctor, the proficiency of the equipment, and the aesthetics and sense of responsibility will affect the final result.
Take the photoelectric anti-aging project as an example. The public generally believes that this type of project is not difficult and easy to get started. However, in fact, doctors who are not skilled in developing photoelectric projects are prone to problems of undertreatment or overtreatment, and even improper operation leads to excessive energy. It can also lead to serious consequences such as pigmentation, blisters, and even scarring.
90% of the equipment in illegal medical and beauty establishments is fake, anti-aging consumption "avoidance" is imminent
The medical beauty industry is developing rapidly, and various new medical beauty products are emerging one after another, providing conditions for the breeding of "black medical beauty".
At present, there are a lot of chaos in the medical beauty market, such as excessive packaging of items, proliferation of fake products, and business of non-professional institutions and practitioners.
According to the "White Paper on Insights into China's Medical Beauty Industry" by iResearch, the rate of genuine injection-type injections on the market is only 33.3%, and more than 90% of the medical beauty equipment in illegal medical beauty establishments are fakes.
In 2019, the industry of legal medical institutions accounted for 14%, and the industry of legal physicians accounted for 28%.
Assuming that the number of instruments operated by compliant doctors and “black doctors” is similar, it can be calculated that the counterfeit and inferior optoelectronic devices used in the “black places” of medical beauty account for about 64.8% of the total number of optoelectronic devices in the entire market, and more than half of the optoelectronic devices in the market. The equipment was unqualified.
The essence of anti-aging of medical aesthetics is still medical behavior, and there are certain risks. Unprofessional practice may lead to more serious consequences.
According to the "White Paper on Civil Trials in Medical Beauty Disputes" issued by Beijing Chaoyang Court, from 2016 to 2020, Beijing Chaoyang Court accepted a total of 212 medical and cosmetic civil disputes, and the number of wrinkle-removing and anti-aging projects reached 29, accounting for The ratio is up to 13.7%.
Faced with the mixed anti-aging market of medical beauty, Xinhua Finance and Xinyang advise consumers to fully understand the taboos and risks of the project before doing medical beauty anti-aging projects. Consumers who have questions about doctors and institutions can be healthy in the country. The official website of the Health Commission or through some vertical Internet medical beauty service platform products such as medical beauty check and other inquiries about the qualifications of institutions and doctors; formal instruments and injections have official query marks, and consumers can verify the corresponding equipment and products through the original factory certification Identify; fully understand the product description before making advance payment, take a rational analysis of your own needs, and take it seriously. If you do not approve the relevant plan, you should directly reject the additional recommended medical beauty items.
Data source: New Oxygen Data Yan Research Institute, Xinhua Finance
In the face of the chaos in the medical beauty market, relevant government departments have attached great importance to it, and a series of standardized policies have been introduced one after another, and concentrated rectification actions have been launched.
With the passage of time, the irregularities and chaos in the anti-aging industry will be more effectively rectified. Non-compliant small and medium-sized medical and aesthetic institutions will be gradually cleared out of the market, and formal medical and aesthetic anti-aging service institutions will welcome them. Come for better development.