The Cyberspace Affairs Office of the Party Committees of all provinces, autonomous regions, and municipalities directly under the Central Government, and the Cyberspace Affairs Office of the Party Committee of Xinjiang Production and Construction Corps:
Since the launch of the special action "Qinglang·'Rice Circle' Chaotic Rectification", various localities have implemented relevant work requirements, focusing on key links such as celebrity lists, hot topics, fan communities, and interactive comments, in-depth rectification of the "rice circle" chaotic issues. Some results have been achieved.
In order to further strengthen governance, tighten the main responsibilities of the website and platform, effectively break through key and difficult issues, continuously consolidate and expand the results of special actions, and attack the chaos in the "rice circle", the relevant work measures are hereby notified as follows.
1. Cancel the star artist list.
Cancel all ranking lists involving celebrity artists or their combinations, and it is strictly forbidden to add new or disguised online personal lists and related products or functions.
Only the rankings of music works, film and television works, etc. can be retained, but personal identifications such as the names of star artists are not allowed.
2. Optimize and adjust the ranking rules.
In the ranking of music works, film and television works, etc., the weights of indicators such as sign-in, likes, and comments are reduced, and the weights of indicators such as work orientation and professional evaluation are increased.
It is not allowed to set up related functions to induce fans to hit the rankings, or set up paid check-in functions or increase the number of check-ins through methods such as recharging members, so as to guide fans to pay more attention to the quality of cultural products and reduce the popularity of star chasing.
3. Strictly manage star brokerage companies.
Strengthen the management responsibility of the website platform for the online behavior of celebrity brokerage companies (studios), formulate relevant online operation specifications, and make clear regulations on online behaviors such as account registration and authentication, content release, commercial promotion, crisis public relations, and fan management.
Strengthen celebrity management companies (studios)’s responsibility for guiding fan groups, and restrict current, ban and close their accounts for celebrities and their brokerage companies (studios) and fan groups that cause fans to tear each other out and slam the fight At the same time, the whole platform will reduce or cancel all kinds of information releases of related stars.
4. Standardize fan group accounts.
Strengthen the management of celebrity fan clubs and support club accounts, requiring fan clubs and fan club accounts to be authorized or certified by the celebrity brokerage company (studio), who is responsible for daily maintenance and supervision.
Unauthorized individuals or organizations are not allowed to register celebrity fan club accounts.
5. It is strictly forbidden to present mutual tearing information.
Effectively perform management responsibilities, promptly discover and clean up "fan circle" fans to exchange verbal abuse, stigmatize warfare, rumors and other harmful information, strictly deal with illegal and illegal accounts, and effectively prevent public opinion from heating up and fermenting.
Severe penalties will be imposed on websites and platforms that are found to be untimely and poorly managed.
6. Clean up the illegal group section.
Continue to dissolve fan communities and groups with themes such as investment, support, fundraising, control reviews, gossip, breaking news, etc., and close sections and channels that are likely to cause fans to gather, exchange ranking experiences, discuss celebrity scandals, and do tasks for each other to scan data. And so on, blocking channels that induce bad fan groups and even encourage trouble.
7. Do not induce fans to consume.
Formulate detailed rules. For albums of celebrities or other works, products, etc., data such as fans' personal purchases, contribution values, etc. shall not be displayed in the sales link, and the number or amount of products purchased by fans shall not be ranked, and task unlocking or customization shall not be set Welfare, limited-time PK and other marketing activities that stimulate fan consumption.
8. Strengthen the management of program settings.
Strengthen the management of online behavior of online variety shows, do not set up the function of "spending money to vote", and strictly prohibit guiding and encouraging netizens to use material methods such as shopping and membership membership to vote for contestants.
9. Strictly control the participation of minors.
Take further measures to strictly prohibit juveniles from giving rewards, prohibiting minors from cheering for consumption, not allowing minors to act as relevant group owners or managers, restricting minors from voting on the rankings, and clarifying online activities such as celebrity fan groups, support clubs, etc. It is not allowed to affect the normal study and rest of minors, and it is not allowed to organize minors to carry out various online gatherings.
10. Regulate the fund-raising behavior that should be aided.
Find and clean up all kinds of illegal fund-raising information in a timely manner; deal with and penalize websites and platforms that focus on problems, poor performance of responsibilities, and induce minors to participate in fund-raising in accordance with laws and regulations; continue to investigate and deal with overseas websites that provide voting, ranking, and fund-raising.
All localities should further improve their political positions, and earnestly enhance their sense of responsibility, mission, and urgency, from the perspective of maintaining online political security and ideological security, creating a clear cyberspace, and advancing the management of chaos in the "rice circle".
It is necessary to deploy and implement as soon as possible, further decompose the measures, formulate detailed implementation plans, and urge the territorial website platforms to effectively implement them.
Secretariat of the Central Cyberspace Administration of China
August 25, 2021