Since its inception, the "World Chinese Media New Media Influence" evaluation project jointly launched by China News Service and the School of Journalism of Communication University of China has always adhered to objective and scientific principles, and systematically tracked and monitored the development and construction of new media in the world Chinese media. , Recorded over a million pieces of information data.
In order to more accurately reflect the current development status and development trend of new media of Chinese media in the world, the project research team has optimized and upgraded the project's sample account collection, data acquisition mechanism, and indicator system settings since October 2020.
According to the business data of the new media platform of the World Chinese Media in the first half of 2021, the project team released a list of the new media influence of the World Chinese Media in the first half of 2021.
Compared with previous quarterly rankings, this semi-annual ranking has been adjusted in the following aspects:
1. Optimization of the media sample list of the evaluation project.
The research team systematically sorted out the new media platform accounts of nearly 400 Chinese-language media in December 2020 and June 2021, updated and supplemented the media accounts in the original directory, and stopped updating the content for more than one natural year. To delete your media account.
2. Two new social media platforms, Youtube and Instagram, have been added to the evaluation index system.
With the trend of visual communication in the era of mobile internet, the users of social media platforms such as Youtube and Instagram have surged, which has become an important channel for the world's Chinese media to expand its new media communication capabilities.
In order to match emerging formats and encourage China Media to actively expand its visual new media business and better serve global Chinese audiences, the layout of the above two platforms will be included in the "General List" and "Social Media List" evaluation systems.
3. The data acquisition mechanism of the evaluation project is adjusted.
The social media platforms are constantly optimized and updated, and the project team has upgraded the data collection and calculation mechanism. The data results of some platforms have monthly volatility changes due to the frequency adjustment of data collection, but it does not affect the order of the rankings of the media.
In the first half of 2021, the world Chinese media new media influence list is still composed of the "World Chinese Media New Media Influence List", "World Chinese Media Social Media Influence List" and "World Chinese Media Website Influence List".
Taking into account the native language environment of the region where the media is located, the three lists are published in accordance with Hong Kong, Macao and Taiwan regions and overseas regions.
Its ranking only reflects the status of each media’s business development on new media platforms and its communication effects during this period. The scale, strength and performance of its traditional business are not included in the evaluation, and does not necessarily reflect the overall strength and status of the media.
In the first half of 2021, the TOP20 of the world's Chinese media new media influence in Hong Kong, Macao and Taiwan regions are:
First half of 2021
The influence of new media in the world Chinese media
Hong Kong, Macao and Taiwan regions TOP20
First half of 2021
The influence of Chinese media in the world on social media
Top 20 in Hong Kong, Macau and Taiwan
First half of 2021
Influence of World Chinese Media Website
Top 20 in Hong Kong, Macau and Taiwan
In the first half of 2021, the TOP30 of the overseas regions of the world's Chinese media new media influence list are:
First half of 2021
The influence of new media in the world Chinese media
TOP30 in the overall list of overseas regions
First half of 2021
The influence of Chinese media in the world on social media
Top 30 overseas regions
First half of 2021
Influence of World Chinese Media Website
Top 30 overseas regions
A Brief Analysis of the Development of Chinese Media in the World
As of June 30, 2021, the project team has tracked and monitored a total of 333 Chinese media that maintain normal operations on the new media platform, including 55 in Hong Kong, Macao and Taiwan, 57 in other regions of Asia, 59 in Europe, and 107 in the Americas. There are 40 in Oceania and 17 in Africa. The layout of new media platforms for Chinese media in the world is spreading in a differential order centered on the Chinese cultural region.
From the perspective of the layout of new media platforms, the website platform is still the basic platform for the development of new media business of the world's Chinese media. Except for Africa, the proportion of the layout of Chinese media website platforms in all regions is higher than 85%.
WeChat is the most important social media tool for global Chinese media, and it is also the only social media platform that has more than 50% of the world's Chinese media. It plays an important role in linking the world's Chinese communities.
The world layout ratios of platforms such as Facebook, YouTube, and Weibo are 46.9%, 37.5%, and 35.4% respectively.
The layout ratio of Twitter and Instagram is relatively low, only 19.8% and 19.2% respectively.
The content production and display platform of the new media of World Chinese Media has shown a relatively diversified development trend.
The WeChat account of Chinese Media in Africa and the Weibo account of Chinese Media in the Americas all reflect new changes and breakthroughs in the media use of new overseas Chinese immigrants in the mobile Internet communication environment.
In Hong Kong, Macao and Taiwan regions, Chinese Media assumes the intermediary nature of most social information media circulation.
Chinese media in Taiwan has obvious development advantages on platforms such as Facebook and websites.
Chinese media in Hong Kong and Macau have closer exchanges with the mainland, and have extremely good performance on platforms such as WeChat and Weibo.
A brief analysis of the business situation of the world's Chinese media in the first half of 2021
Judging from the distribution of new media productivity and interactive power of various Chinese media in the first half of 2021:
Asia (excluding Hong Kong, Macao and Taiwan regions), especially Southeast Asian and East Asian countries such as Malaysia, Singapore, Thailand, South Korea and other Southeast Asian and East Asian countries have a solid foundation in Chinese. Chinese has a greater influence and dissemination power in the local society. It is on Facebook and Twitter on two social media. Occupy a development advantage on the platform.
In the first half of 2021, the number of tweets by Chinese media in the region on the Facebook platform accounted for 76.9% of the total number of Facebook tweets by the world's Chinese media, and 82.3% of all posts posted on the Twitter platform.
In the first half of the year, the average number of likes on the Facebook platform in the region exceeded the average number of likes on the World Chinese Media Facebook platform by 28.1%. The average number of likes on the Twitter platform in the first half of the region exceeded the average number of likes on the World Chinese Media Twitter platform. 21.1%.
On the Weibo platform, the total number of Weibo posts posted by Chinese media in Africa, America, Asia, Europe, and Oceania accounted for 0.04%, 36.52%, 32.48%, 15.12%, and 15.84% respectively; on the WeChat platform, Africa, America, Asia, Europe, The total number of Chinese media in Oceania accounted for 8.92%, 25.57%, 25.47%, 25.03%, and 15.01% respectively; in terms of website platforms, the content increment of Chinese media websites in Africa, America, Asia, Europe, and Oceania accounted for 0.23%, 35.48%, respectively. 38.41%, 15.05%, 10.82%.
Affected by the data acquisition mechanism and the update of the sample directory, the productivity and interaction data of major monitoring platforms such as Chinese media websites, WeChat, Weibo, Twitter, etc. in the first half of 2021 will be improved to a certain extent compared with the second half of 2020 , Facebook platform interaction data is affected by the adjustment of the data monitoring cycle and cannot be compared.
After the global epidemic has normalized, the surge in Chinese information brought about by the outbreak of the new crown pneumonia in early 2020 has gradually returned to calm in the second half of 2020.
The data performance of social media platforms such as Weibo and WeChat in the first half of 2021 was not as good as that of the same period in 2020, but compared with the same period in 2019, the influence of Chinese media new media after the epidemic has still increased overall.
From the perspective of the change trend of the small cycle, 2021 will be consistent with the same period of previous years. Affected by the Spring Festival, the productivity and interaction of the social media platform of World Chinese Media will show a "V" trend in the first quarter: different types of social media platforms are in In February, the data volume showed a downward trend. In March, the data situation of most platforms rebounded, and the subsequent April to June showed a downward trend in volatility.
The public opinion hotspots of Global Chinese Media on the three main social media platforms of Weibo, Facebook and Twitter are mainly reflected in:
In Asia (excluding Hong Kong, Macau and Taiwan), the epidemic situation in the Philippines, Malaysia, Cambodia and other countries is still severe. The control information of the health department, police department and other governments has become an important reference for the lives of local Chinese; since February, the political situation in Myanmar has changed. , Has aroused widespread attention from Chinese media in Southeast Asian countries. Local Chinese media in Myanmar actively spoke out to protect the lives and property of local Chinese; the use of the new crown vaccine developed by China in Southeast Asia has caused widespread heated discussions, and media in Thailand, the Philippines and other countries have focused on local governments Officials’ remarks and actions to administer and promote vaccines.
In Europe, the French epidemic broke out again since March, attracting the attention of Chinese media throughout Europe; the United Kingdom announced the "unblocking" plan in February, and daily local news gradually increased; the arrest of Russian opposition leader Navalny was in European society The discussion in China has not subsided. The severance of diplomatic relations between Russia and the Czech Republic caused by the "spy turmoil" has become a hot spot in the Chinese media in Europe; the safety of the vaccine jointly developed by Oxford University and AstraZeneca is questionable, and European countries The research team and drug regulatory authorities have issued policies to explain them, which has attracted widespread attention.
In the Americas, there are more and more violent incidents of hatred and attacks against Asians in the United States. Chinese media across the United States have reported similar incidents and reminded local Chinese to take precautions; US President Biden initiated a large-scale vaccination campaign. The plan and a series of major measures taken in domestic and foreign affairs are also the focus of various media reports; the outbreak of the Taiwanese epidemic in May attracted the attention of Chinese groups in the United States, and the Chinese media in the United States continued to follow up and report.
In Ocean State, a cluster infection incident in an isolated hotel in Auckland, New Zealand caused local people to panic, forcing the government to re-examine and adjust the epidemic prevention measures of isolated hotels; house prices in many Australian cities have soared for several months, triggering extensive investment in real estate there The concern of the Chinese community in China; the “closing order” issued due to the epidemic has greatly smashed the local higher education industry in Australia, and the loss of Chinese students has caused concerns among industry professionals.
In Hong Kong and Macau, the Hong Kong Special Administrative Region government has been implementing a vaccination plan since February, and has introduced a series of incentive measures. The National Health Commission’s policy in April that Hong Kong and Macau compatriots in the Mainland can be vaccinated free of charge will further increase the coverage of the vaccine. Many Hong Kong and Macao citizens; national education activities are widely carried out in Hong Kong, the National Security Education Exhibition, the Hong Kong Police Academy Open Day and other activities strengthen the national consciousness of Hong Kong people; in May, the variant of the new crown virus caused a certain degree of community transmission, causing public anxiety.
Compared with the hot public opinion in the above-mentioned regions, there are far more discussions about the epidemic in Taiwan than about vaccines. This is mainly due to the serious local transmission that broke out in Taiwan since May, and the epidemic prevention in New Taipei, Taoyuan, and Taiwan. Become the focus of attention; the failed "advance deployment" of the DPP government has caused a shortage of local vaccines. The epidemic prevention policies adopted by Tsai Ing-wen and Chen Shizhong have been questioned by the people in Taiwan.
In order to facilitate the evaluation of project samples to grasp their own new media communication data and communication trends, the technical team of China News Network designed and developed the World Chinese Media New Media Database System (hmdb.chinanews.com/).
Through this system, sample users can query the specific rankings of this media list, including the rankings and scores of the new media list, social media list, and website list; sample users can also query the specific monthly data of the media, including Monthly website search engine indexing increment, number of pages visited by users, average daily browsing time, bounce rate, total number of posts posted, number of likes, number of reposts, etc. of official accounts such as Facebook, Twitter, Weibo, WeChat, etc.
If you have any enquiries or feedback from Chinese media, you can send an email to: zxw@chinanews.com.cn.