Rescue young people "trapped in mobile phones"
Xiaoye, a girl born in Zhejiang Province after 95, received a "special gift" from her parents two weeks ago: Every day, a senior student supervises her in the "cloud", "has today's study task been completed?"
Xiaoye, who once would rather "use social software aimlessly" and delay not learning, seems to have found the driving force for learning. After two weeks, his academic progress has improved significantly.
Walking, eating, riding, shopping... No matter where people are or what they are doing, their eyes and ears always seem to be inseparable from smartphones.
"Stuck in the phone for too long", many young people like Xiaoye are finding time that should be spent on life and study.
What's interesting is that young people who have found their time have also supported a niche market.
"How to put down the phone" has become a new pain point for young people
Xiaoye, who just graduated from Zhejiang University of Science and Technology this year, is preparing for the postgraduate entrance examination, but her "severe procrastination" and mobile phone have become her biggest "enemies" in preparing for the exam.
She rented a house alone near the school, and her parents were very worried about her study. They happened to see that there was a "supervisor" service in the news report and placed an order.
Although Xiaoye couldn't laugh or cry about it, after two weeks of supervising services, the review progress has improved significantly.
A reporter from China Youth Daily and China Youth Daily searched on a shopping platform and found that many online stores specialize in learning supervision services, and there are also old stores that have been in operation for 3-6 years. Standard supervision and strong supervision can be selected according to needs.
Public data on the platform shows that most stores sell more than 100 orders per month.
An online shop customer service told reporters that they will match the corresponding supervisors who have “goed ashore” according to the test category, and can provide services of 500 yuan for one month and 1,200 yuan for one quarter.
"The supervisor will work with the client to develop a plan and give test preparation suggestions to increase the confidence of review."
In addition, the service content of the supervisor can also be customized privately. In addition to supervising learning, it can also supervise work, work and rest, and weight loss.
"We first made a plan. The supervisor would urge me to recite the vocabulary on WeChat every morning at 8 o'clock in the morning. After the recitation, I need to take a photo and send it to her. After lunch break and dinner, I will remind me to study regularly and ask me about my study and Progress." For Xiaoye, who has procrastination and likes to play with mobile phones, she received constant urging calls from the supervisor because she overslept at the beginning, "Miss supervisor is very serious, and I am too embarrassed to fool around, slowly, I can consciously keep up with the progress every day."
In addition to manual supervision, Xiaoye also often uses a time planning app, which can set timed reminders for the study plan, or set up a "study room" online. "It is not allowed to switch screens at regular intervals, which is regarded as a disguised lock of the phone. I I also created an online self-study room with my roommate, where I can see each other’s study time every day, and I’ll be kicked out if I don’t study for 5 hours."
The reporter browsed and found that there are dozens of software with similar functions as this time planning App, and there are dozens of download platforms. "Locking the phone to overcome the addiction of the phone" is the core attraction of these software.
Platform data shows that for the App download page used by Xiaoye, 15,000 people gave it 4.7 points (out of 5 points).
Different from manual supervision and the use of time planning software, Zheng Fanfei, who is studying for graduate school at Xi'an Jiaotong University, bought a "mobile phone timing box" during the postgraduate review last year to truly "lock" the mobile phone.
"I'm used to chatting and watching short videos, and I can't help picking up the phone during the review period." The phone box is actually a plastic box with a timing lock.
"The box can't be opened before time. When it's locked, the phone can't be answered."
Xiao Wei, who is now working in an innovative company in Shenzhen, also bought a mobile phone timing box before graduation. “I went to the library to review before the final exam. I wanted to use my mobile phone to check knowledge points on the Internet, and then I couldn’t put it down. I also want to use such a box to control it."
Similar mobile phone timing boxes have been sold in hundreds of stores on a shopping platform. The prices of various products range from tens of yuan to more than one hundred yuan. The highest monthly sales volume exceeds 2,000, which has become a newcomer. A niche internet celebrity artifact".
There are new professions and new markets behind the pain points
Putting down mobile phones and investing in learning is the new demand of motivated young people nowadays, and it has also driven a large market. From manual services to software to external equipment, businesses have their own magical powers.
Du Shun, a post-90s entrepreneurial youth, also experienced a "heavy dependence" on mobile phones during the postgraduate entrance examination before designing and producing the "keepinbox" mobile phone timing box. It's gone".
Du Shun wanted to launch a product that would help people "trapped in their phones" be more self-disciplined.
"The product I envision should not be to simply lock the mobile phone rudely, which will bring inconvenience to life and work. Our product can be set up within 5 minutes to 12 hours, with a window for answering the phone, charging opening and self-study. The room has a silent mode and has an emergency program for 2 emergency unlocks.” Shun Shun said frankly that at the initial stage of the project, although such needs were discovered through visits and research, because of inexperience and catching up with the new crown pneumonia epidemic, it was not until May last year. In May, the first-generation products went online.
"In 5 months, the first batch of 5,000 pieces has been sold out." According to Du Shun, nearly 50,000 pieces of the product have been sold so far.
As the post-95 shopkeeper of the supervising shop, Yu Benqin had never expected that the Taobao shop he registered when he first entered Wenzhou University now has two branches with more than 1,300 supervisors.
"I was obsessed with playing games when I first entered university. In order to make myself self-discipline and return to learning, I also looked for a supervisor." Yu Benqin wanted to try to help more people who need to regain self-discipline. Because there is no operating experience, the store has been registered since then. In a state of no one to manage.
At that time, there were four or five similar supervision shops.
Until April 2018, he accidentally discovered that there were still many people searching for this service on the platform.
As a result, the shop was officially opened in his hands.
Soon, he ushered in the first order, "There was no pricing standard at that time, so I still asked my classmates to help as a supervisor."
In 2018, his store’s monthly sales volume was 80-100 orders, and it started to increase in 2019. However, in order to ensure service quality, monthly orders will be controlled at around 200 orders; in 2020, there will be more people with supervision needs, and monthly orders will be It is controlled at around 400-500 orders.
"Now, we not only open stores on Taobao, but also cooperate with some educational institutions, and promote them on platforms such as Douyin and Xiaohongshu. The order volume is also increasing."
Among the orders in Yu Benqin’s shop, parents placed orders for their children, as well as various college students and international students who placed orders themselves. There were also some office workers who wanted to monitor their work progress for a period of time, and some customers even ordered them for supervision. Lose weight yourself, go to bed early and wake up early.
"Not only are there many customers who place orders, there are more than a dozen people who come to apply for supervisors every day." They will give new people a try, and if the customer is satisfied, they can stay.
"The supervisors who come to apply for the job come from all walks of life. In addition to students and some office workers, they are usually very self-disciplined and helpful."
Yu Benqin himself often takes orders as a supervisor. After communicating with customers, he will customize a supervision plan and conduct supervision, and then conduct an effect inspection after a period of time.
If the effect is not satisfactory, the plan will be revised.
"Occasionally, I also encounter customers who give up halfway, but most people can stick to it."
To Shun Shun’s surprise, Luo Zhenyu, the founder of Get App, once promoted his product at an “Inspiration Club” event. “This is a product shaped by our era. This is the time to defend our hearts. Humans are fighting back. "
Zheng Fanfei said frankly that although the mobile phone box he bought was broken because of the high frequency of use, he developed the habit of forcibly putting down his mobile phone for a period of time, and he could control himself to concentrate on studying.
Yu Benqin believes that "whether it is looking for a supervisor, buying a mobile phone timing box, downloading related apps, etc., they can only play a supporting role, and the most important thing is to cooperate and persevere."
China Youth Daily·China Youth Daily reporter Meng Peipei Source: China Youth Daily