They signed a memorandum of understanding to support journalistic content with research materials and studies

«Emirates Today» and «Trends» cooperate in research and opinion polls

Al-Riyami and Al-Ali during the signing of the Memorandum of Understanding.

Photography: Ashok Verma

"Emirates Today" newspaper and "Trends" Center for Research and Consultation signed a memorandum of understanding and cooperation, with the aim of establishing a general framework for partnership and coordination between the two parties in the research and media fields, in order to achieve their common goals in supporting scientific research sober in the media, and employing it to serve the audience of readers, in addition to providing a dose Scientific and cognitive content in a simplified journalistic content suitable for different intellectual and age groups.

The memorandum seeks to achieve the objectives of both institutions in strengthening the bonds of the relationship between them, and maximizing the presence of scientific content from serious and sober studies and research, and opinion polls in the Emirati, Arab and international media.

The memorandum was signed by the CEO of "Trends" for Research and Consulting, Dr. Muhammad Abdullah Al-Ali, and the editor-in-chief of "Emirates Today" newspaper, Sami Al-Riyami, in the presence of the Director General of "Trends" Omar Muhammad Al-Nuaimi, and the director of the Global Barometer Department at "Trends" Fahad Issa Al-Mahri.

Al-Riyami stressed the importance of research, studies and opinion polls during the current period, to find out the trends of public opinion in various issues, especially the Jamahiriya, and shed light on them, to be a reliable scientific reference for members of society and decision-makers.

He stated that "Emirates Today", due to its popularity and its proximity to all segments of society, decided, in cooperation with "Trends", to sign a memorandum of cooperation, according to which opinion polls are conducted, to measure the pulse of society in various life issues, so that everyone can understand them correctly and take the appropriate decision. On issues the subject of surveys.

Al-Riyami said that the newspaper, since its inception, has been keen to be a mirror of society, reflecting its most important issues, and offering various solutions to them, through a highly professional approach.

He expressed his happiness at signing the memorandum that serves the common goals of the two institutions.

For his part, Al-Ali said that the memorandum of understanding and cooperation comes as an affirmation of the integration of research and media roles in enlightening public opinion, as well as providing community members with rich and discreet scientific and knowledge doses that are presented in a professional and simplified media content.

He stressed that "Trends" is keen to cooperate and work with various media agencies that seek to provide diverse content that carries the highest levels of professional competence, adding that this memorandum comes as an affirmation of the strategic vision and policy of "Trends" and its objectives in establishing solid and strong relationships with various media and academic institutions and centers. research.

The CEO of "Trends" indicated that the center, as an independent body specialized in providing studies, research and opinion polls, seeks to make a positive impact and support decision-makers, in addition to providing visions and solutions to various societal issues raised through media platforms, relying on Research and studies, according to the interests of all institutions.

He stated that the memorandum comes within the framework of strengthening means of communication between research centers and the media in the field of supporting young researchers, highlighting their research and intellectual contributions to media platforms, as well as in the field of enhancing the skills of young media professionals and their cognitive abilities, through the development of their knowledge and research side.

Strict professional standards

The CEO of "Trends" Omar Muhammad Al-Nuaimi praised the constructive media role pursued by "Emirates Today" in enlightening public opinion about local, regional and global issues and developments, praising its editorial policy that adopts precise and clear professional standards in the dissemination of media content, aimed at educating various segments of society with valuable knowledgeable information.

Al-Nuaimi also explained that the memorandum of understanding and cooperation comes within the framework of the "Trends" endeavor to spread science and knowledge, and maximize the benefit of sober scientific research based on accurate information and data.

He pointed out that the memorandum is considered a model for cooperation and constructive partnership between think tanks and media institutions, to shed light on various national issues and achieve common goals, especially in the field of youth empowerment and enhancing their role in the comprehensive development process.

• The memorandum confirms the integration of research and media roles in providing readers with accurate and balanced content.

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