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07 August 2021 In December 2020, the average expenditure of a family for the consumption of cultural goods and services was about 60 euros per month. In June 2021 it went to around 70 euros in June 2021. A 17% more than a little oxygen to a sector penalized by Covid. But the situation remains difficult, in particular, due to cultural activities which remained closed during the lockdowns and still strongly slowing compared to pre-pandemic values.



Live shows

In June, only 2% of Italians bought tickets for live shows and concerts, 3% for theater and 4% for cinema. Live events, also for next season, are strongly affected by fears and uncertainties related to Covid. Limits on the number of entries, for 51% of the interviewees, and accesses allowed only with the Green Certificate, for over 40%, are among the measures deemed most necessary to visit museums and attend concerts in safety. These are the results of the Observatory of Impresa Cultura Italia-Confcommercio, in collaboration with Swg, on the cultural consumption of Italians.



The desire to read rises  

The desire to read but to read the paper book is growing: they are 25% in June 2021 against 20% in December 2020. As regards editorial products, there is parity between print and digital newspapers. The choice is based on practicality.



TV

42% of the interviewees habitually use paid streaming platforms and a quarter of Italians think of using them as their main tool for watching television programs.


On the other hand, the desire to follow live streaming shows is decreasing, a sign that for this type of events digital cannot be considered a completely substitute for the live experience. 



the president of Impresa Cultura Italia-Confcommercio, Carlo Fontana-

"There is a trend towards a recovery in cultural consumption, but the data remain far from the pre-pandemic levels. It is essential - comments the president of Impresa Cultura Italia-Confcommercio, Carlo Fontana - to move from non-specific support measures to accompanying measures. return to full normality. No more refreshments but targeted and effective investments ".