In light of the spread of the mutated Delta strain of the Corona virus in the world, the US health authorities issued new instructions to return to wearing medical masks.

Writer Rohit Arora says, in a report published by the American magazine "Forbes", that small and medium-sized companies are required to prepare now for the possibility of a new wave of the Corona virus, and the accompanying measures and measures that amount to the complete closure of the stores.

The writer adds that the US authorities have allowed people who have completed the two doses of the vaccine to participate in social activities and return to normal life.

But when carrying out these activities, they may have to wear medical masks, especially if they live in an area with high numbers of infected people, or if they are immunocompromised or seriously ill, or have been in contact with an unvaccinated person.

The writer believes that the recent developments regarding the Corona virus remind us that despite our high hopes, the crisis is not over, and we will have to continue to live with it.

Therefore, the shops and projects that have recently started to return to their activities may face a new slap in the event of adopting measures to contain the infection;

People in this case will reduce their movements, and this will affect the work of restaurants and many other facilities.

Therefore, the writer stresses the importance of the readiness of owners of small and medium enterprises for the possibility of a decrease in the demand of customers for eating outside the home, travel, entertainment, and other consumer activities, through 3 tips:

Simplify operations to increase profit

During America's economic boom, companies sometimes accumulated profits, at other times stagnated.

But during the outbreak of the epidemic, many institutions were forced to continue their activities with a limited number of employees, in light of health concerns and measures to limit movement, and the availability of unemployment grants that encourage people to stop working.

The writer advises owners of micro-enterprises to reorganize the time, to close their doors in times of low customer traffic, so that the cost of opening the establishment does not exceed the profits it earns.

Over the past period, restaurants have been able to develop their ability to deliver and sell canned foods without customers sitting on chairs, and have invested money in online promotions and sales, relying on tempting offers and social networks.

It is natural that preparing meals to be delivered to homes or to be received by people when they pass by the restaurant is easier than hosting people and sitting inside the restaurant, and the institutions that were able to adapt to this situation have now come out stronger and more profitable.

There is also the idea of ​​turning to automated work for tasks that require a lot of labor.

Save some money

Many companies are currently experiencing a stage of recovery and recovery, as hotels are gradually filling up with guests, with the easing of restrictions imposed on travel and entertainment, and the vaccination of important proportions of the population.

The writer advises restaurants that will achieve a financial recovery this summer to save part of their income in anticipation of renewed crises, as in the event that the Corona virus continues to spread and new mutations appear, even those who received the vaccine will prefer to stay away from places crowded with people, and then the activity of hospitality and entertainment institutions will decline .

The writer suggests that the owners of small enterprises invest the profits and the aid provided to them by governments a smart investment, by leaving 7% or 10% of their income in a savings fund.

Strengthening information safety procedures

Among the means that companies have adopted in dealing with the Corona virus during the past year is to allow employees to work from home, as they take computers with them and perform all their tasks remotely.

Despite the advantages of this option, it made organizations vulnerable to cyber attacks, and most reports indicate that hackers have benefited greatly from these changes.

The magazine quotes John Wylie, one of the most prominent digital security experts in the United States, as saying that “Small and medium companies are more vulnerable to these attacks because they do not allocate a section or team of employees to cybersecurity, and instead of preventing these attacks, they use the strategy of extinguishing fires after they break out.” ".

The writer points out that cyber-attacks are specifically aimed at stealing accounts and access keys, and adopting various methods such as phishing, social engineering, and tracking easy passwords.

Therefore, the writer advises small and medium-sized companies to avoid these attacks, which have become dangerous and cost a lot, by investing in the issue of cyber security, and strengthening protection measures on the Internet.

Companies can also purchase cyber insurance, covering damages and liabilities that may result from the theft of sensitive data from the company, such as social security numbers, bank accounts, credit cards and health files.