It seems that the YouTube video content giant is tired of competing with the TikTok application, and decided to confront it in the same way and with a knockout, by launching the "YouTube Short" globally.

YouTube launched the service experimentally for the first time in India last year, as Tik Tok is already banned, before it expanded to 26 countries, including the United States and the United Kingdom, and now it is available in more than 100 countries around the world, although it is still in the experimental stage.

The competition between Tik Tok and YouTube "Short"

With this service, YouTube is trying to catch up with Tik Tok, using the new short video platform, as YouTube Short is similar to Tik Tok in many ways.

Both systems allow users to record 15-second videos (and longer if needed), and also provide the ability to upload multiple videos from outside the app.

Additionally, both systems offer the option to download music from their libraries, and this comes with the ability to add text, change the speed, and set a countdown timer.

However, there are some differences that separate the two;

Whereas TikTok offers "Filters" to make videos interesting, YouTube Shorts do not.

YouTube is looking to expand the audio capabilities of short videos in the future, by allowing users to take audio clips from existing YouTube clips, which means a huge video library, containing millions of legitimately available clips from movies, plays and series, in addition to songs, of course.

Ironically, while YouTube is making such great efforts to emulate Tik Tok, the latter is experimenting with new formats that are closer to the form of traditional YouTube videos, as the platform recently doubled the maximum video length to 3 minutes.

The Tik Tok application has captured the market in the field of fast-spreading short videos so far, but the development of YouTube Shorts will lead to a face-to-face battle between the two applications, and because both Tik Tok and YouTube have a large number of followers around the world, the question will remain about Tik Tok’s ability to Withstand the new challenger.

BTS to attract users

In an attempt to attract users, YouTube has created a new challenge in partnership with the famous Korean band BTS, which encourages anyone who loves to dance to create a short 15-second YouTube video using only the band's famous song "Permission to Dance" ( Permission to Dance), using the hashtag “Permission to Dance Challenge”.

The BTS challenge began on July 23 and will continue until August 14, during which time anyone around the world can use the song to participate.

As part of the challenge, BTS will highlight some of their favorite short videos in a compilation clip, and a set of short videos of the same group will be shown, as a way to motivate the participants.

And last week, BTS made their first TV show of "Permission to Dance" on "The Tonight Show" with Jimmy Fallon.

The band released the official music video for the song a little over a week ago, and it has garnered more than 170 million views on YouTube so far.

As usual from the band, the song easily managed to reach the fifth place in the list of the top 10 songs on YouTube, so BTS now owns 5 of the songs in this list, with the first place for the song "Butter", and the second place for the song "Dynamite". (Dynamite), the song "Butter" remains the record holder with 3.9 million views, synced per minute, and has been #1 on YouTube's Top Songs chart for 7 consecutive weeks.

YouTube is betting heavily on attracting BTS fans, who call themselves the BTS Army, and fans of Korean culture, or K-pop, from around the world, especially since recently, platforms such as YouTube have become more popular. And Facebook and Instagram attract a larger age group than Tik Tok.

However, Facebook and Instagram were able to copy Tik Tok within their products, through “Instagram Reels” or very short videos on Instagram, which became an alternative to the previous long videos.

It is similar to what happened before with the platform "Snapchat", in order to compete with it, Facebook and Instagram provided the "Stories" service, and with time, the status of the new platform has already declined among young people.

YouTube also depends on a giant number of its permanent content makers, or veteran "Youtubers", who in a short period of time have become a "fashion" on the verge of demise, and in competition with a new platform that they cannot attract their fans with content that is more sedate and longer in duration as well, and they are now in They can submit short videos to YouTube itself and to previous subscribers of their channels.