Håkan Florin himself suffered from prostate cancer in 2010. He decided to be open and tell about his illness and not to be ashamed.
His commitment has made the "prostate man in Karlstad" both chairman of the Prostate Cancer Association Värmland and a member of the Prostate Cancer Association's board.
The first stop on the Swedish tour will be in Mora on August 1 and then visit Luleå, Umeå, Lund and Örebro, among other places.
- I am passionate about this issue, I want to make a difference.
Hear Håkan Florin talk about how his cancer was discovered by chance and why prostate cancer is the disease of silence in the clip.