"This is a good decision.
Because cashback is one of the most popular and effective programs and makes it possible to both stimulate demand and get a product cheaper by at least 20%.
The fact that the framework was narrowed cut off a significant part of consumers who did not have time, could not, did not plan to purchase a tourist product, ”the expert noted.
According to Barzykin, more than 2 million Russians have already taken part in the program.
"It would be possible to extend (the action of the program. -
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) for the velvet season, because even then there is a target group of consumers ... But what was extended (until the end of August. -
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) is also very good", - he concluded.
Earlier, Rosturizm announced the decision to extend the sale of vouchers within the framework of the tourist cashback until August 31.