BY UE STUDIO

Updated Monday, 12July2021- 13:48

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On July 12, Mahou San Miguel announced a series of measures for 2021 with which it will continue to support the hospitality industry as it did in 2020, the year in which it consciously renounced its benefit in order to help more. With the aim of promoting this sector, key to the national economy, the Spanish brewery is developing a new plan that includes personalized financial measures, the conditioning of terraces, and initiatives for the digitization and sustainability of establishments. Its four iconic brands (Mahou, San Miguel, Alhambra and Solán de Cabras) come together again in the "

We are Family

"

campaign

to honor hoteliers and announce these grants.

Peio Arbeloa

, general director of the Spain Business Unit of Mahou San Miguel, advanced these measures in recent statements: "In 2021, we have launched a new Hospitality Aid Plan to which we will allocate more than 180 million euros, because there is still a lot to do. The situation has improved but the hoteliers continue to need us. Not all bars and restaurants have been able to open their doors, hence we launch new support measures that help ensure the future of the sector. "

Peio Arbeloa, General Manager of the Spain Business Unit of Mahou San Miguel

Within this "much to do", Mahou San Miguel bases its new aid plan on a series of pillars that will undoubtedly serve as respite and future projection for a sector that has become a way of life in our country. country. Tailored financial aid; innovative services through

Rentabilibar

, an innovative communication platform with your customers with which they can place product orders immediately and more efficiently;

various transformation and entrepreneurship projects such as the promotion of the digitization of establishments through -among other actions- the BarraB.com app, which will serve to promote the generation of traffic to bars and restaurants;

and the conditioning of the outdoor spaces, focusing on the use of recyclable and sustainable materials, are the pillars with which Mahou San Miguel will continue to help the hospitality industry in 2021.

A new plan in 2021 to support the hospitality industry that would not have been possible without the help made in 2020

Gone are the aids that kept the sector running in 2020 and that have served so that in 2021 this new action plan could be created. Mahou San Miguel allocated more than 200 million euros in 2020 (which meant that it earned 98% less than the previous year) to support bars and restaurants, and made a refocusing of a large part of its investments planned for said year in order to to help in the reopening of the hotel industry and promoted the expansion of the terraces and the enhancement of sanitary security measures so that his family, all of us, could continue enjoying one of life's pleasures: sharing unique moments with our loved ones darlings around a drink.

Peio Arbeloa points out that "today, more than ever, people need to see the future and companies and brands have more than an opportunity, almost a requirement, to redefine our role by being part of the solution and helping people to build and adapt to the new reality ". This new plan and the "We are Family" campaign, which began to be broadcast on July 15 on television and social networks, emphasizes something that we all knew but perhaps had forgotten: living without helping others is not living, it is passing long for this life that so many good things still have in store for us. "We are proud to be a company that puts people first and prefers to earn less to help more. That has differentiated us from other brewers," says Peio Arbeloa, to which he adds "We consider the Hospitality Industry part of our Family, and the family is there to support each other. We do not want any hotelier to be left behind and, with the "We are Family" campaign, our goal is to convey to all - small, medium and large bars and restaurants - that we are still here, because there is still much to do ".

MADE BY UE STUDIO

This text has been developed by UE Studio, creative firm of branded content and content marketing of Unidad Editorial, for MAHOU SAN MIGUEL

According to the criteria of The Trust Project

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