Stories Alfonso de Hohenlohe: the prince 'olé olé' who made Marbella for the rich
Opinion Ibiza, Mallorca and Marbella: the famous are already here
From a farming town to the home of princes and princesses. That is Marbella, the city that once housed the high European aristocracy, the most sought-after actors in Hollywood and the largest fortunes in the world. "What we created 50 years ago was the seed of all the marbellas that came later.
It was a place with class, until Gil brought the whitebait,
" said Luis Ortiz in an interview for LOC. With
gilismo
it sank, but
like Phoenix, the city resurfaces
.
It is true that Sean Connery, Elizabeth Taylor or King Fahd no longer walk its beaches, but now we can see Bárbara Rey having dinner with her daughter, Sofía Cristo, Carmen Lomana walking with a friend and Tamara Falcó with her boyfriend.
There are also those from the old Marbella, like Manolo Santana, who opened a tennis tournament this March.
Not to mention Jaime Martínez-Bordiú and his wife, Marta Fernández, who have just opened
Aüa, a beach bar in one of the most exclusive areas of the place
.
Marbella inherits new kings and those who look like taking the crown are
Froilán de Marichalar
and his sister,
Victoria Federica
, who have become more than regulars.
In fact, it is said that Froilán decided to spend the confinement there instead of doing it in his habitual residence.
Carlos Rivera on stage at Starlite 2021 Courtesy of Starlite
"In his time the great celebrities came, but now come the ones from now. What happens is that the old
always seems more glamorous to us
", reasons Sandra García-Sanjuán, founder of
Starlite
, the event that has put Marbella once again. focus.
"There was a time, as in everything, in which it fell, but
in the last ten years it has been very booming again,
" he continues.
Your festival has helped the cause a lot.
Great stars have passed through it, such as Lenny Kravitz, Elton John or Andrea Bocelli.
It is also a very important asset to attract
celebrities
wanting to be seen among the
crème
de la
crème
.
"In Ibiza people are going to get lost, to do what they would not do elsewhere. Instead,
in Marbella they are going to be seen
", García-Sanjuán describes.
From the
Marbella Club they
do see that change in leisure in Marbella.
"
Before it was something reduced to a few places
, where people knew each other and belonged to the same social group, regardless of their professional activity or origin," explains Julián Cabanillas, general manager of the hotel, who despite his statement, is a defender that glamor is alive: "
It still exists, what happens is that it is more discreet than before
."
And it is true.
Apart from the Starlite, the stories of yesteryear are no longer known.
La Milla, the trendy beach bar in Marbella Courtesy of La Milla
But the city is still there, hosting a
jet
that, according to García-Sanjuán, continues to come: "There are many who arrive by private plane to concerts and then spend 3 or 4 days enjoying themselves."
It is normal.
In addition to the Starlite, Marbella keeps its greatest claims alive, such as the Marbella Club, the hotel founded by Alfonso de Hohenlohe that has just opened
El Patio
, a restaurant located where the first rooms were in the 50s. In addition, Cabanillas reveals that, in shortly, they will be the headquarters of the
first ephemeral boutique of Chanel Spain
.
But the city is also nourished by new places, which are adding attraction to the one that the town already has.
One of them is
Dani García
, who can be considered an institution in itself.
The chef, a native of Marbella, owns three restaurants in the city: BiBo, Lobito de Mar and Leña, but as he reveals to LOC, he is very clear that, even
not having been born there, it would be one of the places where he would have opened his business
.
Lobito de mar, one of Dani García's exclusive restaurants in Marbella Courtesy of Dani García
Another trendy place is
La Milla
, a beach bar that, whoever you ask, will say: "You eat phenomenal." For example, former Miss Spain Carla Barber is one of the last to be seen out there. "
Our key is to learn from our clients and their needs
", reveals Loredana Paciolla, its communication manager, who, when you ask her what is Marbella's biggest leisure claim, she does not doubt it: "
Luxury and everything that surrounds it
".
García also considers that luxury is an attraction of the place: "It is becoming a city in which
very exclusive brands are established in the world
, of which we only find a couple at the national level."
The chef is lucky to have lived the last years of the town, "with better and worse moments", therefore, drawing on experience and perspective, he dares to say: "
Marbella has an impressive future
".
According to the criteria of The Trust Project
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