China News Service, Xining, July 5 (Li Jiangning) "The compilation of "The Yushu Cultural Treasures" and "The Encyclopedia of Yushu Ecotourism Guides" is to continuously enhance the soft power of Yushu culture, promote the deep integration of Yushu culture and tourism, and enhance the'source of the three rivers' ·An important measure for the brand effect of "Holy Yushu." On the 4th, Nima Cairen, the deputy governor of the People's Government of Yushu Tibetan Autonomous Prefecture in Qinghai, said at the final review meeting of "The Collection of Yushu Culture" and "The Complete Guide to Ecotourism in Yushu".

　　As one of the birthplaces of human civilization on the Qinghai-Tibet Plateau, the Yushu Tibetan Autonomous Prefecture in Qinghai Province is unique. The colorful traditional history and culture, the uniquely charming Kham culture, ecological culture, and the thanksgiving culture supported by the great love of earthquake relief and reconstruction constitute a unique Multicultural system of "tolerance and intersection".

At the same time, Yushu is also an important national ecological security barrier. The Sanjiangyuan National Park and the Hoh Xil World Heritage have made Yushu rise to a new height in the construction of ecological civilization, attracting the attention of the country and the world.

　　According to reports, the Cultural, Sports, Tourism, Radio, Film and Television Bureau of Yushu Tibetan Autonomous Prefecture started the compilation of "The Yushu Cultural Treasures" and "The Encyclopedia of Yushu Eco-tourism Guides" in December 2019.

The previous expert preliminary review meeting determined the overall direction of the creation and provided professional guidance for the successful completion of the preliminary drafting of the manuscript.

For this final review meeting, many experts, scholars and leaders in ethnic culture, tourism, outdoor, intangible cultural heritage, photography, etc. were invited.

The picture shows Nyima Cairen, deputy governor of the People's Government of Yushu Tibetan Autonomous Prefecture, Qinghai, giving a speech at the meeting.

Photo by Li Jiangning

　　The book publishing project "The Treasures of Yushu Culture" (Volume 1 and 2), which is a collaboration between "National Geography" and Yushu Prefecture Cultural, Sports, Tourism, Radio, Film and Television Bureau, is an important part of the national-level Tibetan cultural (Yushu) ecological protection experimental area project and integration of results. It will fully display the wisdom crystallization of human survival and continuity in the "Third Pole" landscape ecology and natural geographical environment, which is a great example of Yushu Tibetan culture and tourism resources.

It is of great significance for building Yushu's cultural tourism brand, sorting out Yushu's rich cultural and tourism resources, boosting the development of the cultural tourism industry, and guiding tourists to travel.

　　The "Encyclopedia of Yushu Eco-Tourism Strategy" (Volumes 1 and 2) will comprehensively sort out the tourism resources of Yushu, provide one-stop comprehensive tourism information, and become a treasure of Yushu tourism, serving Yushu, with natural ecology, the source of the Three Rivers, national parks, Tibetan culture, etc. Diversified tourism resources attract social attention and promote the demand of tourism economic development.

　　After the publication of the two sets of books, "China National Geographic" magazine used paper magazines, various official channels, online book distribution channels, and other domestic media platforms to provide comprehensive online reports for the book, and through strong dissemination, the book was brought to life. To expose and publicize.

　　"It is hoped that through the two sets of books "The Yushu Cultural Treasures" and "The Encyclopedia of Yushu Eco-tourism Guides" which will be released soon, domestic tourists can learn about Yushu, walk into Yushu, regard Yushu as a travel destination not to be missed, and appreciate the culture of Yushu. Unique charm." said Axia Yonghong, director of the Yushu Tibetan Autonomous Prefecture Culture, Sports, Tourism, Radio, Film and Television Bureau.

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