United States: company Juul to pay $ 40 million to the state of North Carolina
E-cigarette maker Juul has agreed to pay the state of North Carolina $ 40 million following an out-of-court settlement.
AP - Seth Wenig
Text by: RFI Follow
2 min
Electronic cigarette maker Juul will have to pay the state of North Carolina $ 40 million.
It is the result of an out-of-court settlement, the first in a series of lawsuits against the brand, accused of contributing to the addiction of young people to nicotine.
The company has also agreed to comply with a number of restrictive measures.
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With our correspondent in Washington,
Anne Corpet
“
For years, Juul has targeted young people, including teens, with highly addictive products,
” the North Carolina prosecutor said in announcing the deal.
The e-cigarette maker denies any wrongdoing, but has agreed to pay the state $ 40 million.
The agreement reached notably requires the brand to sell its products only behind the counter in stores and use a system to verify the age of its customers for online sales.
It also prohibits the company from using models under the age of thirty-five in its advertising which should not be displayed near schools.
The lawsuit filed in North Carolina accused Juul of designing and marketing its e-cigarettes to appeal to young people, and of downplaying the dangers of nicotine.
About 15 US states have initiated
similar proceedings against the company.
Beyond these legal proceedings, the brand awaits a decision from the Federal Health Agency.
The FDA must decide from here if e-cigarettes are "
appropriate for the protection of public health
" and can continue to be sold.
►Also listen: Should vaping be banned?
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