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Perhaps it is because of the 'Lee Jun-seok wind' that has blown into the political arena, the ruling and opposition presidential candidates are trying to change their image.

From hip-hop fashion to pro gamer experiences, they are showing an unconventional image targeting the younger generation, but there are also criticisms that such a move is simply a show-off.



Reporter Yoo Su-hwan.



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fedoras and bow ties to leather jackets and hip-hop hats.




Former Prime Minister Chung Sye-kyun jumped into the so-called 'clothes change game' that the MZ generation enjoys on social media these days.



It is a parody of a project video with the theme 'You can be cool regardless of age', and it is currently recording 140,000 views.



Former Democratic Party leader Lee Nak-yeon challenged the 'e-sports' enjoyed by the MZ generation.




The game ID was 'Yuni'.



[Lee Nak-yeon / Former Democratic Party Representative: Is there a difference in performance or not? Why are there so many enemy soldiers?]



[Executed.]



[Lee Nak-yeon/Former Democratic Party Representative: I was very distracted when I tried it. It will be helpful for the development of e-sports only when the politicians pay attention... .]



Rep. Park Yong-jin, the youngest member of the ruling party presidential candidate at the age of 50 this year, showed a video content parodying a famous girl group dance, and Rep. Lee Kwang-jae of the same party who said, "I will become the 'Kwang Jae-hyung' of 2030" I went to the delivery site to experience life.



[Lee Kwang-jae / Democratic Party member: face-to-face delivery… ! thank you. Thank you.]



Among the opposition dragons, Rep. Ha Tae-kyung, the youngest member of the People's Power, is 53 years old this year.



'Ha Tae-hyung', which is reminiscent of the new word 'hot', is his nickname in the Internet community.



[Ha Tae-kyung/People's Power Rep.: Since there has been a long time of communication and breathing like 2030, isn't that reflected a bit... .]



Communication moves of presidential candidates trying to catch the eyes of the 2030 generation and show their presence.



It is notable whether it can serve as a small opportunity to properly understand youth culture and lead to various policy outcomes beyond a one-time experience and show-off event.



(Video coverage: Park Jin-ho, Kim Seung-tae, video editing: Kim Jin-won, screen provided: YouTube 'Lee Nak-yeon TV', 'Ha Tae-kyung TV', TikTok 'Jeong Se-kyun', 'Park Yong-jin National Assemblyman')