On the 17th, the American giant IT company "Google" opened its first real store in New York with its own smartphones, which has attracted a lot of attention.
On the 17th, Google opened a store in the area of commercial facilities and art galleries in Manhattan, New York.
The first physical store for Google was built on the first floor of the building that the company used as an office, and there was a line before the store opened.
The store is equipped with smartphones and AI speakers developed by Google, and there is also a space that reproduces the living room where you can experience these products.
A customer who visited the store said, "I had a spectacular and interesting experience."
Google's main focus is on online service operations such as search sites and YouTube, but it is also strengthening its product business such as wearable terminals, and it seems that it aims to spread products and brands by opening actual stores.
In the IT industry, Apple and Amazon.com also have physical stores, and new strategies that combine online and stores are spreading.