China News Service, June 17 (Reporter Chen Jing) The reporter learned on the 17th that we will build an elderly-friendly society and strive to create a livable environment for the elderly and an atmosphere of respecting, respecting, loving and helping the elderly-this is just now The "Fourteenth Five-Year Plan" (hereinafter referred to as the "Plan") of Shanghai's "Fourteenth Five-Year Plan" for the Development of Elderly Career in Shanghai (hereinafter referred to as the "Plan") describes the "blueprint" for the future of elderly care.
Based on this, Shanghai will strive to create a harmonious society in which the elderly have "care", the elderly have "medicine", the elderly have "being", and the elderly have "happiness".
In recent years, the spiritual life of the elderly has received more and more social attention.
From the "Planning", the reporter learned that Shanghai will create a social environment for the elderly to do something by building an education system for the elderly.
Relevant departments will actively build a market for elderly talents and establish an information database for elderly talents; at the same time, mobilize the enthusiasm of the elderly to participate in employment and entrepreneurship, tap and develop the human resources of the elderly, and encourage the elderly to "pass and guide" young workers.
For the elderly, high-quality medical services are "rigid needs."
According to the "Plan", Shanghai will promote the establishment of geriatrics departments in general hospitals at the second level and above, hospitals of traditional Chinese medicine, and hospitals of integrated traditional Chinese and western medicine, and form a group with Shanghai Geriatrics Center as the leader, general hospitals as the backbone of geriatrics, and primary health care institutions A medical service network for the elderly supported by basic and related teaching and research institutions.
Shanghai will focus on the construction of community health service centers, “health management centers,” “rehabilitation centers,” and “nursing centers”, establish and improve a diversified, diversified, and standardized security care service system, and promote the construction of “Sports and Health Homes for the Elderly”. Give full play to the functions and functions of the smart health station.
Shanghai will further strengthen the health management services for the elderly, including implementing a comprehensive prevention and control strategy for chronic diseases, advancing the construction of a mental health service system and standardized management, strengthening the elderly’s vaccination services, and promoting the elderly’s medical services from a “disease-centric” single disease This model is shifting to a "patient-centered" multi-disease co-treatment model; at the same time, deepening the medical care integration model.
In addition, Shanghai will strengthen the training of senior health service talents, and include geriatric, rehabilitation, and nursing talents as urgently needed talents into the training plan for health personnel.
How to make the elderly live happily and comfortably is also the focus of the "Planning".
Shanghai will explore the establishment of a social guardianship system for the elderly, encourage various social resources to provide supportive "respite services" for disabled elderly families, and build a multi-level housekeeping service supply system.
Shanghai will carry out smart assistance to the elderly, eliminate the "digital divide", and build a number of public service institutions such as elderly-friendly hospitals, elderly-friendly schools, and elderly-friendly supermarkets.
Formulate and improve standards for the construction and renovation of aging houses; promote the balanced layout of sports facilities, and continue to promote the opening of public sports facilities to the elderly for public welfare.
At the same time, Shanghai will comprehensively improve the living environment of the elderly in rural areas and build a "beautiful home".
In an aging society, the "Silver Economy" has attracted much attention.
The "Plan" clearly boosts the "Silver Economy", and strives to promote the high-quality, clustered and innovative development of the aging industry, and integrate the development of the aging industry into urban renewal and rural revitalization.
Regarding supplies for the elderly, the reporter learned during an interview that day that, from the perspective of the corporate world, the elderly care industry may become one of the most promising "sunrise industries" in the future.
At present, many domestic and foreign companies are beginning to set up the market for elderly products including adult diapers.
In an interview with reporters, Wang Guoyang, a company in the field of adult incontinence, the managing director of Buchmann Group in China, said: "The increasing consumption power of the elderly has become a force that cannot be ignored in the adult diaper market."
In fact, accompanying aging is the incontinence problem that many people are ashamed of.
According to data released by the Office of the National Committee on Aging, China currently has a large population of incontinence due to old age and paralysis, but the product penetration rate is very low.
Investigating the reason, Wang Guoyang said frankly that for a long time, unlike North America, Western Europe, Japan and other regions and countries, most elderly people with incontinence in China "cannot let go" and "refuse to use" adult diapers. This is also a product that leads to adult incontinence. An important reason for low permeability.
Wang Guoyang bluntly said that consumers have a certain lack of awareness of adult diapers, which can easily cause consumers to be unable to distinguish between purchases and easy to be price-oriented.
After searching the e-commerce platform, the reporter found that most diaper shops have a single selling point, most of which emphasized "large absorption", and failed to make differentiated product positioning for different characteristic groups and different usage scenarios.
Wang Guoyang pointed out that, in fact, consumers need perfect and personalized products.
There are different product choices for men with mild incontinence, women with mild incontinence, patients with moderate incontinence and severe and extreme incontinence.
According to the "Plan", Shanghai will vigorously promote the high-quality supply of the aging industry, incorporate the aging industry into the overall economic and social development plan, vigorously develop the auxiliary equipment industry, cultivate a group of "specialized, special and new" small giant enterprises, and develop a group of elderly care products And service characteristic neighborhoods and parks, and encourage the development of service organizations specialized, chained, and branded.
Shanghai will establish a catalog of products for the elderly to promote the application and promotion of high-quality products; strengthen the consumption guidance of products for the elderly, build an information docking and application platform, and promote the first use and promotion of high-quality rehabilitation aids and other suitable products for the elderly in communities, medical institutions and elderly care institutions. (Finish)