China News Service, June 16th, a comprehensive report. On June 14, local time, at a press conference before the European Cup between Portugal and Hungary, Portuguese star Ronaldo took away the two bottles of Coke in front of him. , Rejected the same box, this move caused the market value of Coca-Cola to fall by US$4 billion.
Data map: Portuguese star Ronaldo.
At the press conference, Ronaldo had two bottles of Coke and a bottle of water on the table.
Ronaldo moved the Coke out of the camera's field of view and raised the mineral water to remind everyone that drinking water is healthier.
This move had a significant impact on the market value of Coca-Cola.
When the European stock market opened on the 14th, Coca-Cola's share price was 56.1 US dollars per share.
But by the end of the press conference, the stock price had fallen to $55.2 per share.
This means that the stock price fell 1.6%, and the market value of Coca-Cola lost $4 billion.
The Coca-Cola Company responded to Ronaldo’s move by stating that “everyone has the right to choose their favorite beverage” and everyone has different “tastes and needs”.
A Coca-Cola spokesperson added: "At the press conference, in addition to Coca-Cola and sugar-free Coca-Cola, we also provide water for the players."