A
few days ago, part of a buried civilization was exhumed
at the
Cuatro Caminos
metro station
.
Movie posters buried over and over again by novelty since the late eighties.
If they had excavated more, before reaching the beach of
Planet of the Apes
, they would have ended up near the
Bilbao roundabout
; at number eight on Calle Alburquerque. A yellow plaque indicates the place where one of the men who made Madrid a literary genre lived:
Enrique Herreros
. Painter, poster artist, filmmaker, the genius who, according to
Berlanga
, invented promotion and advertising; and for
Garci
, the manager's job.
It is now a crypt guarded by his son
.
There he lives with
Elizabeth Taylor, Cary Grant, Sofia Loren, Tyrone Power, Bette Davis, Buster Keaton, Charlie Chaplin, Frank Sinatra
.
The infinite firmament that jumps off the wall when invoked and that begins to act when you point at them with the index finger.
He dealt with all of them during his years as head of communication for United Artist in Madrid, Paramount in Latin America or CBS in Spanish-speaking countries, when Gran Vía was Babylon.
What was the Gran Vía like? Brilliant and spectacular.
It was something else.
On Mondays at dawn they took the posters to the cinemas, then the premieres were on Mondays: "Monday premiere" was the word.
Gone with the Wind was an exception: it premiered on a Friday in 1950.
La Gran Vía, "when the cinema was real and was not painted". Only three cinemas of the 14 remain on a street where there used to be 14.
And it lists all the movies the Oscar was contested against.
And the anecdotes begin to flow, with the fuse very short and the descriptions very lively
. When he helped
Chaplin
move five million pesetas in body-glued thousand bills to
Paris
. When he heard
the
Taylor
- her friend- moaning (
oh, honey!
) While sleeping in the room to the side. When he was locked up with
Rita Hayworth
in an elevator, "but with two more managers." When, together with his father, they were the two Blacksmiths and any genius was likely to be his work. Some of the ones that he now reels in
Los dos Herreros. When Hollywood shone on Gran Vía
(Modus Operandi), another chapter of his precise memory.
The two Enrique Herreros worked together from 1957 to 1977.
Since they received Romy Schneider in Barajas
to promote his films in Spain until his father died on a trail in the Picos de Europa after skidding his
jeep
. A photo of both with
César González Ruano
in a place preferred recalls the prize "flavored black cigarette high nicotine" that
José Luis Garci
won an obituary written a dozen years later, just before Herreros son sold
Restart
to Fox and won the first Oscar for Spanish cinema.
The night he peed between Jack Lemmon and Paul Newman
at the Dorothy Chandler Pavilion in
Los Angeles
.
In 1992 he repeated the feat promoting Belle Époque, Fernando Trueba's film.
With approved Subject there was no luck: "
The fools took it from the ass of the Danes with
Babette's Feast
".
Are you still watching movies?
The cinema is destroyed by Spielberg and Lucas with special effects
.
I recently saw
DeMille's
Ten Commandments again
, which I premiered in Colombia and Brazil.
When they teach the construction of the city hundreds of thousands of extras come out, all for real.
In
Gladiator
is all painted
.
The names of hotels, cities, movies, conversations with which he has woven his life continue to parade.
From Chicote to Savoy.
From Madrid to Los Angeles
.
The scenarios where he has shot 93 years of life.
Did you have an affair with a star?
Miiko Taka, a Japanese-American.
She was very pretty.
Sayonara's
protagonist
, have you seen her?
The
Logan and Marlon Brando movie
.
I had a lot of affection for him.
The most important woman of his father, as he told
Umbral
,
Nati Mistral
, from whom he keeps the correspondence he sent from Germany and Austria.
His father's disappeared: "The wind took it away."
But not everything is cinema.
Bulls and a lot of football appear
.
Photos of the Blacksmiths with
Luis Miguel Dominguín
and a native of
Antonio Ordóñez
.
Also a mausoleum for Madridismo with
brand
covers of
the club's founding European deeds.
Those lived live.
He was a friend of Di Stéfano, I never called him Alfredo, always 'La Saeta'.
I got him to broadcast the World Cup in England in '64 for a Venezuelan radio station. The World Cup was in '66. In '64 it was the Euro Cup that we won, Marcelino's goal. I know, I remember.
I was in the field with Emma Penella
.
De Di Stéfano keeps the last shirt that he sweated with Madrid.
A tribute match against
Celtic Glasgow
in June '67.
Who did he not meet: Greta Garbo, a mysterious woman.
He always played Garbo
.
Nor to Mr. Jordan, as he calls death since he saw the
deceased
with his father
protests
.
Mr. Jordan is not coming.
It must be at the door.
According to the criteria of The Trust Project
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