China News Service, June 11th. According to a report by Qiaobao.com, Chinese consumers have become a powerful part of the global consumer market.

In the United States, the influence of Chinese consumers is also growing strongly.

　　"Forbes" website reported that in the past 20 years, the disposable income of Asian Americans (of which Chinese accounted for 25%) has increased by more than 300%, making it the fastest growing group in a single ethnic group except Hispanics .

Therefore, Chinese consumers represent a huge and growing business opportunity.

This group presents the following 6 characteristics:

1. Concentrated in the center of American cities

　　Most Chinese Americans live in cities, especially in New York, Los Angeles, San Francisco, and San Jose.

For marketers, if they want to gain the favor of Chinese consumers, they must focus on these areas.

When propagating in these areas, the message must also be able to resonate with the group.

This requires a comprehensive understanding of the social and historical background of the group, and then inserting cultural clues into the propaganda in an authentic way.

2. Global consumers

　　Nowadays, many Chinese consumers living in the United States have moved to the United States because of their university studies. Each year, the number of Chinese students admitted by American colleges and universities is as high as 300,000.

In addition, more than half of Chinese Americans were born abroad.

Therefore, when looking at Chinese consumers, it is necessary to adopt a more global perspective, reflecting the global characteristics of the population of this group.

When electronic payment is popular in the world, providing this payment method is a very effective marketing method.

3. Simultaneous use of US and Chinese social media platforms

　　Although many Chinese Americans use Facebook, Twitter, and Instagram, these social platforms that marketers often follow, they also rely on domestic social media platforms such as WeChat and Instagram. Little Red Book.

4. Rely on cultural communities

　　Whether it is a Chinese student, the "Gen X" who has studied in the United States after university, the elderly, or a high-income technology executive, Chinese consumers are often closely connected with cultural communities.

These communities will also include the group's social circles, community groups and charities in China.

Therefore, word-of-mouth marketing is very effective for this group and more powerful than traditional advertising.

5. "Adopters"

　　Chinese Americans love new technologies and new experiences, which makes them the target users for marketers to launch new products.

Chinese Americans are usually "early adopters" and they are not afraid to try new things.

6. Love luxury

　　Chinese Americans love luxury brands, which makes them a key target for American luxury marketers.

Chinese Americans generally pay more attention to brands, which means that well-known brands with established aesthetic lines and clear values ​​are more likely to be accepted by them.

　　In the next few years, Chinese-American consumers will play an important role in the entire US consumer market and major areas such as technology and luxury goods.

This key group cannot be ignored.

Knowing who they are, where they are located, and what they value is essential to successful marketing.