- The financial deficit was not as large as we feared early in the season.
To parry the sharply reduced revenues, significant measures were taken during the year.
In addition to compensation support and grants received from the state, the staff in HV71 have waived their salaries.
Furthermore, the organization has adapted to the circumstances through extensive cost savings, says Agne Bengtsson, club director in HV71.
Grateful for support
The ongoing pandemic is the main reason for the club's negative financial results.
The Group's revenues during the season were SEK 124 million, which then also includes compensation support from the state.
Equity amounts to SEK 51.7 million.
The club also expresses gratitude for the support they have received from individual members and sponsors.
- We would like to extend a big thank you to everyone who has been involved and supported HV71 during the season.
For example, many have donated their season tickets, bought 71 tickets, become members or extended their sponsorship agreements.
It has been invaluable for the club, says Agne Bengtsson.
New economic reality
After the relegation to the hockey allsvenskan, it is also a new financial suit that applies to the club next season.
- We have made a number of rationalizations and we will have a balanced budget next season as well.
The whole area is showing up, both sponsors and individual members, which means that we can still invest.
Now it is a new start and a restart that applies, says Agne Bengtsson.
The club has also had a campaign to get new members and has gone from 2,000 members to almost 7,000 members in recent months.
- The goal is for us to be 7,000 members for the series premiere, says Agne Bengtsson.