China News Service, Paris, June 7 (Reporter Li Yang) French antitrust regulators stated on the 7th that Google had imposed a fine of up to 220 million euros because the regulator believed that Google had abused its dominant position in digital advertising-related fields.
The French anti-monopoly regulator reached a settlement agreement with Google, and the content of the settlement agreement was announced on the 7th.
According to the agreement, in addition to agreeing to pay 220 million euros in fines, Google also agreed to terminate some of its "self-preference" practices set in its digital advertising business, and agreed to adjust some widely used online advertising services.
Google also promised to improve the quality of its online advertising business by improving its advertising management system services and third-party operations, making it easier for competitors to use its online advertising tools.
The French antitrust regulator stated that Google’s “unfair practices” of giving preferential treatment to its proprietary advertising technology and sending services to its advertising servers and sales platforms harm the interests of competitors.
De Silva, the head of the French antitrust regulator, issued a statement on the same day that the decision to punish Google has "very special significance." The process of serving ahead of competitors.
De Silva pointed out that these practices have harmed competition in the developing online advertising market and have allowed Google to maintain and expand its dominant position in the market.
The relevant penalty decision will enable all participants to re-establish a level playing field, and publishers have the ability to make full use of their advertising space.
News Corp., French "Le Figaro" and Belgian Roselle Media Group filed related complaints against Google to the French antitrust regulator in 2019.
According to the news disclosed by the French antitrust regulator, the business of relevant news organizations has been affected by Google's actions.
De Silva revealed that the fines have been reduced due to a settlement between the French antitrust regulator and Google, but she did not disclose more details.
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