New players take place in the aviation industry after the pandemic

Companies such as SAS and Norwegian have had to draw lines to deal with the crisis.

At the same time, other airlines have embarked on new marketing strategies.

"Believe in being local"

Since the beginning of February, the travel company Airleap has been one of the companies that has launched four new brands with a more local presence, including in Skåne, Malmö, Halland, Gotland and Helsingborg.

- We believe in being local and regional by having staff on site who work with the market and have an ear for the market, says Jens Harryson who is commercial director at Airleap.

A rush until midsummer

The trade association IATA has earlier during the pandemic warned of dramatic rises in ticket prices.

Despite this, airline tickets are still relatively low and more and more people are starting to book before the summer.

- A small rush is expected until midsummer with last minute trips, after which prices are expected to return as in a normal year again, says Michael Kapil.