Next month and June, LGBT and other sexual minorities will call for improvements in their rights as "Pride Month."
In line with this, companies around the world are selling products with a rainbow-colored flag as a motif, which symbolizes sexual diversity.
Of these, the Danish toy maker "Lego", known for its block toys, will sell a set of 11 figures with different colors and hairstyles from next month.
The 11 bodies are black and brown for respecting racial diversity, in addition to the rainbow color that symbolizes sexual diversity, and pink and white for homage to transgender who do not match the gender of the mind and body. Etc. are used.
According to LEGO, this is the first product on the theme of sexual diversity and will be sold all over the world, including Japan.
Set designer and sexual minority Matthew Ashton said, "I wanted to create a product that would praise everyone, regardless of their identity or who they love. , A product that shows what we truly believe in. "
In addition, American sneaker maker "Vans" designed rainbow-colored shoes, and the same American watchmaker "Fossil" also launched rainbow-colored band watches. We develop our products and have a stance of respecting diversity.