According to the Entrepreneurs themselves, they will take into account the Swedish Public Health Agency's recommendations and follow the current restrictions.

Additional measures have also been taken to counteract the spread of infection during the event.

- I understand that if you have had a mother who has been ill with covid, this feels completely wrong.

But we have tried to make an arrangement that will not contribute to the spread of infection, says Rikard Mattsson, operations manager at Företagarna in Boden.

Local traders bleed - not taken out a salary in a year

According to Företagarna i Boden, it is important to work in two directions at the same time.

Partly to counter the spread of infection and partly to promote the survival of local trade.

- The situation is very serious.

There are many small entrepreneurs in Boden and in Norrbotten who have not taken out a salary in one year.

We must continue to do things for local trade even if there is a pandemic - but make it responsible, says Rikard Mattsson.

Criticism on social media: "IVA colleagues want a holiday"

Yesterday, an advertisement for the event was published on social media and the criticism was not long in coming.

"Now get together.

Of course, we Bodensare want to keep our stores - but to start a stunt like this in the middle of the worst spread of infection in the EU is not well thought out.

In Kiruna and Piteå, closures are being discussed and you want clearing days.

My colleagues at Sunderby Hospital and IVA want a holiday - think again and do the right thing, writes one person.

In the clip, you hear what more people from Boden think about the sale and how Entrepreneurs should act to counteract the spread of infection.