(New Ideas Leading New Journey·Red Footprint) "Cloud Economy" of Villages in the Yellow River Beach Area
Chinanews.com Kaifeng, May 25th. Title: "Cloud Economy" in Villages in the Yellow River Beach Area
Kan Li
Near noon, Shen Xuefeng was idle. In the shady place of the village, he opened the social software on his mobile phone and looked at the short videos taken by the "net celebrities" in Zhangzhuang Village. The number of likes and comment areas were what he cared about most.
These "net celebrities" are all villagers who promote and publicize Zhangzhuang Village on the Internet.
Shen Xuefeng is the secretary of the Party branch of the village. After the village of nearly 3,000 people has achieved full network coverage, checking short video social platforms every day is part of his daily work.
The reason why the short video has become a task that the village party secretary pays more attention to is the geographical location of Zhangzhuang Village.
Located in Zhangzhuang Village, Lankao County, Henan Province, it is located on the last bend of the nine bends and eighteen bends of the Yellow River. It was once the largest vent in Lankao and the place with the most serious sand damage in the area.
After decades, Zhangzhuang Village has completed wind and sand control, but the poor land has kept the village struggling in poverty.
On the road to poverty alleviation, Zhangzhuang Village took advantage of the "East Wind" of the Internet to bring tourism, grass planting, and aquaculture to the "cloud", and the "cloud economy" began to blossom in the village.
The picture shows the lawn industry in Zhangzhuang Village.
Kan Lishe
In terms of tourism, Zhangzhuang Village combines the red elements to build the Jiao Yulu Spiritual Experience Education Base, the Four Red Flag Memorial Hall, etc., to create the brand "Mengli Zhangzhuang".
"Mengli Zhangzhuang" once became a symbol of rural tourism in Henan, attracting tourists.
This allowed the villagers Chen Xueshu and others to smell business opportunities, and they transformed idle houses into guest houses and farmhouses.
Chen Xueshu, 61 years old this year, is the first batch of practitioners in Zhangzhuang Village Homestay.
In recent years, they have closely followed the trend of the Internet and took short videos of the beautiful scenery and homestay features in the village and put them on social platforms.
Over time, their homestays have changed from the initial room preparation, meal preparation, and passive welcoming of guests to today's appointment booking and customized services.
According to incomplete statistics, Zhangzhuang Village receives 100,000 tourists annually.
"Now guests come from all over the country. They book rooms and meals online in advance. We reserve rooms and prepare fresh dishes according to demand." Chen Xueshu told reporters that his homestay earns a maximum of thousands of dollars a day.
Walking out of the homestay of Chen Xueshu's house, directly opposite is Xingfu Road, the "net celebrity" check-in place in Zhangzhuang Village.
On both sides of the road, there are specialty shops such as steamed buns, sesame oil and sweet potato powder with full "village flavor", as well as bookstores without losing cultural taste.
"Post-90s" Lei Huijie's shop is in it.
Entering the store, Zhangzhuang's honey fries with Lei Huijie's image came first.
The package says: "I am a college student who has returned to start a business in Zhangzhuang Village, Lankao County, and I speak for my hometown."
Contact the logistics driver and urge the customer service to deliver the goods... During the interview in the store, Lei Huijie’s mobile phone charged at the bar made the noise constantly.
"The 140 items sold online just now were packed into 14 boxes and sent to Lankao County." Lei Huijie told reporters that all kinds of communication and phone calls are her normal state, "but we now have our own'carrying' anchor team. , I rarely broadcast live'carrying goods' anymore."
The picture shows a corner of Zhangzhuang Village.
Kan Lishe
From quality control to product packaging, after graduating from university in 2018, Lei Huijie worked with villagers to change "new clothes" for the village's agricultural and sideline products, and became an e-commerce company.
At present, Lei Huijie conducts online marketing after deep processing and packaging design of agricultural and sideline products and handicrafts in the village, and monthly sales have reached 300,000 yuan.
"E-commerce fundamentally revitalized the village's economy." When talking about the "cloud sales" of agricultural and sideline products, villager Li Yu'e was full of smiles.
"Developing industries must be tailored to local conditions." In Zhangzhuang Village, the humble grass has become a characteristic industry in the village.
This is due to the large amount of open land in the beach area of the Yellow River, and the soil quality is suitable for planting grass.
At present, the lawn planting area in Zhangzhuang Village has reached more than 400,000 square meters.
According to Shen Xuefeng, the lawn is planted once, and it has been profitable for many years, and it can sell three crops a year.
The picture shows a bed and breakfast in Zhangzhuang Village.
Kan Lishe
Planting grass is not difficult for farmers in the beach area, and how to sell it is a shortcoming for farmers.
"From the beginning of planting to the growth of grass, our villagers often shoot short videos to post the basic situation, scale and variety of lawns on the Internet." Shen Xuefeng said that through the online social platform, the grass in Zhangzhuang Village has been sold. All over the country, "the regular daily sales are tens of thousands of yuan."
In recent years, the "cloud economy" has allowed the per capita disposable income of Zhangzhuang Village to increase year after year.
Shen Xuefeng told reporters that by the end of 2020, the per capita net income of the village has increased from more than 3,000 yuan before 2014 to 15,100 yuan. “The collective economic income of the village has gone from no cents to nearly 800,000 yuan.”
The picture shows the happiness Lu Kanli in Zhangzhuang Village
The "cloud" has brought to life the rural economy, and it has also given farmers more choices in their lives.
In fact, "cloud economy" and "cloud life" are quite common in inland villages in China, and Zhangzhuang Village is just a microcosm.
This is based on the popularity of the Internet in rural areas.
Public data shows that as of June 2020, the Internet penetration rate in rural areas in China is 52.3%. Although there is a gap between the coverage rate in urban areas, more than half of Chinese farmers have already used the Internet. For example, 4G administrative villages in Henan have achieved full coverage of 4G networks. (Finish)