The expert on Jimmie Åkesson: "Feels like he's trying to avoid social media"

SVT's Politikbyrån has reviewed the party leaders' accounts on Instagram and Facebook - and Jimmy Åkesson's interaction dominance is clear.

In the last three months, he has received almost twice as many reactions, comments and shares on Facebook as Prime Minister Stefan Löfven (S).

Stefan Löfven is the second most engaging party leader on Facebook, and has almost 20,000 more followers than the SD leader.

But according to Jonathan Lundberg, who wrote the book "Friends of Sweden: a report on the Swedish cyber war" and is an expert on SD's presence in social media, Jimmie Åkesson himself is "completely uninterested".

- It feels like he is actively trying to avoid social media.

The party is investing heavily, but he does not even want to approach Facebook.

"The party that wants him to post personal posts"

What gives you that feeling?

- I have previously heard from credible sources that Åkesson does not run his own Twitter account and the Facebook account he has himself is private.

When it comes to Instagram, the feeling is that it is the party that wants him to post personal posts.

It is clear that the Sweden Democrats are investing heavily in social media, according to Jonathan Lundberg.

- They have a huge communication department.

In the last election, there were 30-35 people who only worked with social media, while S had around 5. They mainly employ young guys in their 20s who have not had a job before.

We have calculated the total number of reactions (likes, comments and shares) during the period with the number of posts.

Some posts have received more reactions while others have received fewer and what we have calculated is thus an average.

Photo: SVT

That Jimmie Åkesson gets the most reactions per post on Instagram is due to the fact that we have calculated an average.

In terms of total, however, it is Ebba Busch (KD) who is the biggest on Instagram with her 152,000 followers and 402,000 interactions in the last three months.

- Because the account has become so large, I have had to ask for help so there is another person who has the password, says the KD leader in an interview in Politikbyrån.

Most posts from Löfven

The party leader who posted the most times on Instagram in the last 90 days (88 posts) is Stefan Löfven, while Jimmie Åkesson is at the bottom with 8 posts during the same period.

In comparison, Ebba Busch has posted 46 posts.

Making fewer posts is an imaginary strategy, according to the KD leader.

- Compared to when I stepped on Instagram and now there is a big difference in how many posts you can make in a week without it being too much in people's feeds, she says.

We have calculated the number of entries in the couple's accounts on Facebook and Instagram during the last 90 days.

Photo: SVT

Ebba Busch also says that it is not just Jimmie Åkesson who has been hesitant about social media.

- It was actually me who more or less forced Ulf Kristersson to get Instagram, she says.

SVT Nyheter has searched for the Sweden Democrats.

The Politburo's second section "Like-hunters" is about whether the party leaders have become influencers and whether likes on Facebook and Instagram can be turned into votes on election day.

Watch the whole episode here on SVT Play

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