A "meme (cultural phenomenon)" is, if one consults Wikipedia, a "special, creatively created content of consciousness that spreads between people".
In this case between people means: on the Internet.
Memes form a significant part of digital communication in that they depict everyday phenomena in a formalized way or make social comments.
Above all, memes are extremely connectable.
When a door at the University of Mainz was broken and this was announced with the note "Defect - technician is informed", the largest known analog meme battle so far occurred on German soil. After a short time, the area around the door was paved with printed meme variations on the terms “door”, “technician” and “informed”. One of the most widespread memes is the "Image Macro", in other words: text above, image below.
Now the joint election platform of the Young Union and the CDU thought that this format would be suitable to stir up the somewhat boring Instagram channel @connectcdu. On January 6th, the operators posted a photo of Secretary General Paul Ziemiak on a scooter with the words: "Chabos know who the Babo is". The combination of an arrest warrant quote and a scooter driver can only be described as a meme with a lot of indulgence, but the entry still got more likes than the eternal snapshots from the election campaign in Hesse. Aha, thought the people behind “Connect”, there it is, our new social media strategy.
Since then, what is not on the tree at three has been memefied. On Mother's Day Philipp Amthor with a huge flower basket: “How we all love our mothers today”. A photo of Armin Laschet, adjusting his glasses: "After you have taken all the hops at anne will \ [sic! \]". In addition, loose text with loads of emojis. While Twitter is barely able to find its way out of sheer foreign shame, the more interesting question is: why exactly isn't it working?
The law of the meme wants a comprehensible, everyday situation - door broken, technician informed, etc. - to be combined in a surprising way with an image from film, radio and the Internet and constantly re-contextualized. Now “at Anne wants to take all hops” is not a situation with a particularly high identification offer and a zero-eight-fifteen screenshot from the talk show is not a well-known photo that would add a surprising twist to the matter. You can only imagine too well that Philipp Amthor stands in front of the door with a basket of shrub daisies on Mother's Day. It doesn't help that JU boss Tilman Kuban, as can be read on the channel, publicly acknowledges “meme culture”. Perhaps one should explain the phenomenon to him in detail again beforehand.