Local and close collaborations - this is how the hospitality industry in Västmanland will gain momentum

- It is about a 50 percent decline at least for many of the housing businesses, says Henrik Wester, tourism manager Region Västmanland.

Region Västmanland has no marketing responsibility for tourism in ordinary cases, but during the pandemic they have partly helped to market the county a lot - but above all deepen the collaborations they have between different actors in the county within the tourism activities.

And despite large declines, it is hoped that the wheels will now start to spin.

- We have quite good conditions to get a lot of day tourists here, because we have a large catchment area, says Henrik Wester.

"We have quite good conditions to get a lot of day tourists here, because we have a large catchment area," says Henrik Wester.

In the clip, you hear more about the year for the hospitality industry and about the coming summer and the future.